Turning Five Dental Practices into Eight

Reaching Customers in Your Area With Local SEO

Local SEO played a crucial role in assisting Prime Dentistry by expanding and attracting new customers to their respective areas. Our goal was to enhance their visibility on Google and assist them in growing and sustaining their online presence. We helped them achieve this through citation management, review management, and website updates.

The Objectives

Our Local SEO team’s objective included creating a customized strategic plan to ensure each dental practice achieved optimal results on Google Local Pack. We optimized the Google listings and other popular search engines to ensure the businesses were accurately represented. We ensured that their NAP–name, address, phone number– was correctly displayed.

A business’s website must be optimized for local search results, so we linked the Google Maps listings to their corresponding website and integrated the practice’s location name into the content pages.

The Strategies

Updating Their Google Business Profile

A Google Business Profile is a snapshot of your business and is often the first thing customers see when looking for a business on Google Search or Maps. A complete Google listing shows Google that you’re an active, relevant business.

Once each Google listing was claimed and verified through Google’s Business Profile platform, we were able to make the following updates:

1. Added the services and products they offer
2. Uploaded pictures of their dental office and staff
3. Wrote a short description of who they are and their mission statement
4. Linked to key pages on their website
5. Highlighted monthly specials

Our team regularly managed each business Google listing to improve its online presence and maintain a good reputation with Google. We wrote monthly Google posts, which are short paragraphs highlighting their services and specials that link to the business website. Google also recommends interacting with customers through your Google Listing, so we respond to customer reviews and questions left on the listing.

Backlink Optimization

Backlinks are essential for growing search visibility across the internet, helping you appear higher in search results. To optimize current backlinks and create new ones for Dr. Saad’s practices, we use SEO tools like Bright Local, SE Ranking, and Synup. These help us find the most relevant and top-rated search engines and directories.

We also reached out to specific organizations that the doctors at these practices were associated with to request backlinks from their sites. Through our research, we were able to find relevant dental sites and blogs to list the dental practice and their dentists.

Results

Since becoming a client with us, we’ve helped Dr. Saad achieve multiple number one spots in the Google Local Pack. His sites also rank organically in the top 3 positions on Google Maps for multiple dental terms that are highly searched for. Previously, they were on the second page of results for terms like “dentist” and “cosmetic dentistry”, meaning they’ve increased over 10 spots since we began local SEO.

Due to the increase in visibility on Google Maps, our client achieved an average of 18% increase in calls, website visits, and direction requests compared to last year. 

The SEO Strategy That Produced Results

During the onboarding and website audit process for Prime Dentistry, the team realized that their websites had an inconsistent theme for each dental practice and didn’t correctly reflect the Prime Dentistry brand. Prime Dentistry was an SEO milestone for us, as we needed to reevaluate our SEO strategies.

Strategies

• Template Creation: We decided to create a standard website design template. This way, we could make sure that each on-page SEO element and backend element were done correctly and existed on each website.
• Optimized Content: Along with a custom website design, we needed to create new, optimized content that would hit all the marks of E.A.T. (since then, Google has updated its guidelines, and it’s now E.E.A.T. – Experience, Expertise, Authoritativeness, Trustworthiness). We created content that reflected E.E.A.T by adding patient testimonials with before and after photos, incorporating doctor information throughout the service pages, such as accreditations they received or awards they’ve won, and exploring the ideals that set Prime Dentistry apart from other competitors.
• Structured Data: With schema markup, we could help the search engines better understand and categorize our content. We used service schema, local business schema, and FAQ schema to boost visibility in the SERPs.

The Results

Once we created an eye-catching design and new content that included all of their offered dental services, we implemented it on all 5 websites. Within a couple of months, We saw:

• Large spikes in website traffic
• An average increase of 46% in online search visibility
• Multiple number 1 positions on Google’s local map pack

Since then, Prime Dentistry has opened 3 more practices each with a new website to accompany them.

Using a combination of Google Analytics, Google Search Console, and SE Ranking, we’re able to track specific keywords to see their growth improvement, analyze their spikes and dips in impressions, and manage online contact form fillouts. On average, each website sees around 18,000 impressions per month with 131 clicks. We also see that 50% of their tracked keywords are in the top 10 of SERPs.

To sustain their growth and continually improve their success, our SEO team writes new content every month that meets the E.E.A.T. expectations, creates Google Posts that correspond with the new content, runs website audits to ensure backend elements are running smoothly, and follows a specifically curated social media strategy.

Clicks That Count: Creating Client Success With PPC Strategy

Overview of PPC Campaign Objectives

Since Prime Dentistry has a total of eight dental practices, we created campaign objectives that aligned with the client’s goals and would be achievable across the board:

• Increase online visibility and brand awareness.
• Drive more qualified leads to the website.
• Boost appointment bookings for various dental services.
• Increase visibility for emergency dental services.
• Attract new patients seeking general dentistry solutions.

We executed a highly effective PPC campaign for Prime Dentistry with a focus on emergency and general dentistry services. The campaign surpassed expectations, resulting in increased online visibility, a surge in emergency dental appointments, and a notable uptick in general dentistry inquiries. Prime Dentistry went from 75 patients to 250 patients monthly using our digital strategy.

Strategy and Planning

Campaign Structure

Our PPC campaign utilized Google Ads, organized into ad groups targeting emergency dental services and general dentistry. We broke down each ad group into different symptoms and services Prime Dentistry offers. Ad creatives were tailored to highlight Prime Dentistry’s expertise in addressing immediate dental needs and promoting general oral health.

Target Audience

The target audience included local residents actively searching for emergency dental care and general dentistry services. Demographic and behavioral targeting ensured precise audience reach.

Keyword Research

Comprehensive keyword research identified relevant terms related to emergency dentistry and general oral health, enabling the campaign to capture high-intent searches.

Ad Copy and Creative

Engaging ad copies emphasizing immediate assistance for emergencies and promoting Prime Dentistry’s general dentistry services were crafted. Continuous A/B testing (testing of ad variations) refined ad creatives for optimal performance.

Strategy Implementation

Bid Strategy

A strategic combination of manual and automated bidding strategies was employed, with regular adjustments based on performance data to maximize visibility within the specified budget.

Budget Management

A balanced budget allocation was maintained, with daily monitoring and adjustments to ensure optimal performance and cost-effectiveness. We created the budget to be a competitive ad spend per practice.

Ad Extensions

Strategic use of ad extensions highlighting emergency and general dentistry offerings to optimize the campaign to its full potential and increase visibility and user engagement, including site links, callouts, image extensions, and more.

Strategy Implementation

Bid Strategy

A strategic combination of manual and automated bidding strategies was employed, with regular adjustments based on performance data to maximize visibility within the specified budget.

Budget Management

A balanced budget allocation was maintained, with daily monitoring and adjustments to ensure optimal performance and cost-effectiveness. We created the budget to be a competitive ad spend per practice.

Ad Extensions

Strategic use of ad extensions highlighting emergency and general dentistry offerings to optimize the campaign to its full potential and increase visibility and user engagement, including site links, callouts, image extensions, and more.

Results and Outcomes

Campaign Challenges

Minor challenges were addressed through continuous bid strategy adjustments to optimize performance. We saw several no-call no no-show appointments and were able to correlate which “Keywords” they came from. Over time our team was able to lower the conversion cost and increase the conversions for Prime Dentistry’s practices. This resulted in more appointments being booked for all of Prime Dentistry’s practices.

Key Achievements

• 60% increase in emergency dental appointment bookings.
• 32% growth in general dentistry service inquiries.
• Achieved a 25% decrease in overall Cost Per Conversion.
• 300% increase in scheduled appointments

Enhancing Social Media Presence for Eight Dental Practices

The problem for Prime Dentistry? Inadequate social media presence, limited online engagement, inconsistent posting, and untapped potential. The client needed help boosting brand awareness and establishing a social media presence for their dental practices.

Strategies:

1. Content planning and consistency: Create a content calendar with dental tips, website service links, and in-office promotions to engage the audience with 3-5 weekly posts.
   1. Google Sheets: Generate a detailed monthly calendar for content
   2. Canva: Design graphics and custom promotions
   3. Meta Business Suite/Synup: Schedule posts for Facebook and Instagram
2. Data analysis and optimization: Analyze social media analytics regularly using Meta Business Suite to optimize strategies based on what works best.
3. Cross-platform strategy: Optimize content for social media platforms like Instagram and Facebook by tailoring it to each platform’s guidelines.
4. Hashtag campaigns: Use relevant hashtags to increase engagement and visibility and encourage users to participate.
   1. Examples: #generaldentistry #dentist #oralhealth
5. Visual branding: Create a consistent visual branding style for each dental practice on social media platforms, including color schemes.
6. Optimized profile and bios: Optimize social media profiles with clear information and keywords about the dental office or services.
7. Adaptation: Be flexible, adapt to changes in algorithms and audience preferences, and stay engaging.

Results:

• Increased engagement
• Growing brand awareness
• Enhanced online visibility

Below, you can find the results for each dental practice listed individually.

Results for Allen Park Dentistry

• 100% increase in Facebook and Instagram reach
• 500+ published posts on Facebook
• 100% increase in Facebook visits and Instagram profile visits
• 100% increase in Facebook page new likes
• Above the 75th percentile for how often Allen Park published content compared to other businesses in this category with similar 28-day organic reach on Facebook.

Audience

• 90 Facebook Page likes
• 99 Facebook followers
• 102 Instagram followers

Facebook Page Summary

• 77 New followers
• 111 Likes and reactions
• 13 Comments
• 71 Shares
• 18 Link clicks
• 12 Unfollowers
• 195 Reactions/likes, comments, and shares

Results for Dixon Family Dental

• 100% increase in Facebook and Instagram reach
• 500+ published posts on Facebook
• 100% increase in Facebook visits and Instagram profile visits
• 100% increase in Facebook page new likes
• Above the 75th percentile for how often Dixon published content compared to other businesses in this category with similar 28-day organic reach on Facebook

Audience

• 153 Facebook Page likes
• 169 Facebook followers
• 105 Instagram followers

Facebook Page Summary

• 55 New followers
• 293 Likes and reactions
• 45 Comments
• 149 Shares
• 15 Link clicks
• 8 Unfollowers
• 487 Reactions/likes, comments, and shares

Results for Premier Birmingham Dentistry

• 100% increase in Facebook and Instagram reach
• 500+ published posts on Facebook
• 100% increase in Facebook visits and Instagram profile visits
• 100% increase in Facebook page new likes
• Above the 75th percentile for how often Birmingham published content compared to other businesses in this category with similar 28-day organic reach on Facebook

Audience

• 75 Facebook Page likes
• 83 Facebook followers
• 243 Instagram followers

Facebook Page Summary

• 22 New followers
• 406 Likes and reactions
• 28 Comments
• 140 Shares
• 267 Link clicks
• 574 Reactions/likes, comments, and shares
  
• 5 Unfollowers

Results for Saad Oral Health & Beauty

• 100% increase in Facebook and Instagram reach
• 500+ published posts on Facebook
• 100% increase in Facebook visits and Instagram profile visits
• 100% increase in Facebook page new likes
• Above the 75th percentile for how often Saad published content compared to other businesses in this category with similar 28-day organic reach on Facebook

Audience

• 1,071 Facebook Page likes
• 1,069 Facebook followers
• 599 Instagram followers

Facebook Page Summary

• 78 New followers
• 269 Likes and reactions
• 12 Comments
• 65 Shares
• 50 Link clicks
• 28 Unfollowers
• 346 Reactions/likes, comments, and shares

Results from Sterling Heights Dentistry

• 100% increase in Facebook and Instagram reach
• 500+ published posts on Facebook
• 100% increase in Facebook visits and Instagram profile visits
• 28.9% increase in Facebook post reach
• Above the 75th percentile for how often Sterling Heights published content compared to other businesses in this category with similar 28-day organic reach on Facebook

Audience

• 32 Facebook Page likes
• 41 Facebook followers
• 87 Instagram followers

Facebook Page Summary

• 14 New followers
• 33 Likes and reactions
• 1 Comments
• 63 Shares
• 4 Link clicks
• 5 Unfollowers
• 97 Reactions/likes, comments, and share

Results for Village Dental

• 100% increase in Facebook and Instagram reach
• 500+ published posts on Facebook
• 100% increase in Facebook visits and Instagram profile visits
• 2.4% increase in Facebook post reach
• Above the 75th percentile for how often Village Dental published content compared to other businesses in this category with similar 28-day organic reach on Facebook

Audience

• 198 Facebook Page likes
• 198 Facebook followers
• 128 Instagram followers

Facebook Page Summary

• 26 New followers
• 134 Likes and reactions
• 6 Comments
• 73 Shares
• 15 Link clicks
• 11 Unfollowers
• 213 Reactions/likes, comments, and shares

Results from Warren Family Dentistry

• 100% increase in Facebook and Instagram reach

• 500+ published posts on Facebook
• 100% increase in Facebook visits and Instagram profile visits
• 48.3% increase in Facebook post reach
• 3.8K% increase in Instagram post reach
• Above the 75th percentile for how often Warren published content compared to other businesses in this category with similar 28-day organic reach on Facebook

Audience

• 25 Facebook Page likes
• 30 Facebook followers
• 99 Instagram followers

Facebook Page Summary

• 16 New followers
• 15 Likes and reactions
• 0 Comments
• 60 Shares
• 7 Link clicks
• 4 Unfollowers
• 75 Reactions/likes, comments, and shares

Results for Premier Novi Dentistry NEW!

• 100% increase in Facebook and Instagram reach
• 100% increase in Facebook visits and Instagram profile visits
• Above the 75th percentile for how often Novi published content compared to other businesses in this category with similar 28-day organic reach on Facebook