Dr. Sheehan

Dr. Amanda Sheehan

Oakland Family Dental

View Case

Drive Sales With PPC Services at Now Media Group

Oakland Family Dental Increased Their Conversions By 40%

Increase Your Leads and Grow Your Business

Have you ever wondered how your business can rise above the noise in the crowded digital marketplace? One of the top secrets lies in maximizing the return on investment (ROI) in Pay-Per-Click (PPC) advertising with the help of a digital marketing agency. A well-executed PPC campaign can boost your brand visibility, drive targeted traffic to your website, and increase your bottom line.

You don’t want to fall behind your competitors. At Now Media Group, we understand that your digital advertising efforts should yield more than just clicks and impressions. They should drive revenue, boost conversions, and help your business thrive. That’s why we always prioritize getting you results.

Our team of skilled digital marketing experts doesn’t just follow the trends; we also think outside the box to create PPC campaigns that work. Whether your goal is to increase website traffic, get more leads, drive up sales, or simply make your brand more visible, we’ve got the skills, tools, and passion to make it all happen for you.

So get ready to increase your customers with personalized PPC advertising! Get in touch today to set up your free strategy call.

The Foleck Center
34.49%
Increase in Conversation Rate
29.83%
Increase in CTR
10.72 x
Increase in Impressions

Advertise Smarter With Our Precise PPC Campaigns

Take the guesswork out of your PPC campaigns. At Now Media Group, we’ll help you reach the right audience at the right time. Our team of PPC experts combines data-driven strategies with creative excellence to ensure that each click on your ads is a potential customer. You’ll begin to experience increases in conversions, impressions, and more!

What Is PPC?

PPC, or pay-per-click advertising, directs businesses toward their targeted audience. PPC ads provide instant visibility and outcomes by positioning your brand front and center on the search engine results page (SERPs).

One of the biggest advantages of PPC is that it’s super flexible. Whether you’re looking to amplify website traffic, strengthen brand recognition, generate leads, or escalate sales, pay-per-click advertising can be adjusted to meet these goals. Whether you want more website visitors, people to recognize your brand better, leads pouring in, or sales going through the roof, our PPC ads will be customized to make it happen.

Paid Marketing Services That Generate Returns

Digital marketing

Landing Page Optimization

Boost both the quantity and quality of your leads by partnering with our pay-per-click marketing agency. We specialize in crafting compelling headlines, leveraging high-performing keywords, creating engaging content, and strategically positioning clear calls-to-action (CTAs) on your landing pages. Our PPC experts seamlessly integrate SEO with PPC best practices to drive online users towards your desired actions.

PPC Management

By choosing Now Media Group, you’ll receive PPC management services. We’ll drive instant, qualified traffic to your landing pages. Our PPC team will take care of everything, from keyword research to PPC campaign initiation to ongoing monitoring, you’ll receive budget-friendly, conversion-focused campaigns.

PPC advertising
Pay-Per-Click

Paid Search Advertising

Ready to see your business at the top of the search results? With paid search advertising, we can optimize your ad targeting strategies, determine your high-value keywords, and develop your PPC bidding strategies.

Conversion Tracking Analysis

Conversion metrics are of the utmost importance. Is your ad campaign accurately defining and measuring new leads? Too many times, we’ve seen campaigns built on impotent or misleading goals that don’t connect to the business’s bottom line.

a graph trending up
on-page SEO

Targeting Logic and Data

A lack of, or simply bad, targeting rules causes budgetary waste. Why buy traffic that’s not going to convert? We’ll take a look at your targeting rules and give recommendations on how to bring more relevant and higher-value traffic to your site.

Budget Optimization

Overpaying for keywords means overpaying for conversions. Why not spend your budget on keywords that bring leads? Our PPC audit will look at your spending keyword-by-keyword, offering guidance on how to improve results to get more conversions at a lower average cost.

Get more, pay less with PPC advertising
PPC services

Campaign and Ad Group Structure

How your ads are organized with their respective ad groups and campaigns determines efficiency. Are your ads competing against each other? Are they relevant to the keywords being targeted in that group? The answers to these questions can reveal key opportunities.

Ad Extension Analysis

Ad extensions are underutilized, yet their contribution to conversions can be monumental. We’ll look at what extensions your campaigns are already using and which ones you could be using to get more out of your budget.

Pay-Per-Click

PPC Success Cases

How Does Pay-Per-Click Work?

  1. Ad Auction System: You know how when you search for something on Google, you see those ads at the top of the page? Well, those aren’t just random ads. There’s a system called ad auction that decides which ads to show and in what order. It’s like a competition among ads.
  2. Mastering Ad Rank and Quality Score: In the ad auction, your ad’s position and how much you pay for a click are determined by a few things, including how much you’re willing to pay (your bid), how good your ad is (quality score), and how helpful your ad extensions and formats are. You don’t even need to spend a fortune to get your ad to the top — you just need a good quality score.
  3. Keyword Research: Keyword research is the foundation of PPC advertising, helping target the right customers and drive conversions. By using tools such as Google Keyword Planner, SEMrush, and Ahrefs, our team can identify the most relevant and effective keywords to target in your search engine marketing campaigns.

How We Integrate PPC With Other Digital Marketing Channels

SEO + PPC = SEM
PPC

Advanced PPC Techniques for Enhanced Performance

Elevate Your Audience Reach With Our PPC Company

By understanding the landscape of PPC, crafting a successful campaign strategy, leveraging the power of Google Ads, integrating PPC with other digital marketing channels, and staying ahead of future trends, businesses can unlock the full potential of PPC advertising and drive better results. So, are you ready to elevate your PPC game and achieve your business goals?

Contact Now Media Group today to explore PPC ads and other digital marketing services.

Amplify Your Web Presence with Now Media Group

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