Once their Google listing was claimed and verified through Google’s Business Profile platform, we were able to make the following updates:
- Added the services and products they offer
- Uploaded pictures of patients’ results
- Wrote a short description of who they are and their mission statement
- Linked to key pages on their website
- Added social media links
Maintaining a good reputation with Google is essential to ranking, so to improve Front Door MedSpa’s online presence. Our team regularly managed their Google business listing. Every month, we create a Google post, which is a short paragraph that highlights their services and specials with a link to their website. Google appreciates customer interaction through their Google Listing, so our Local SEO team also responds to any customer reviews or questions left on the listing.
Backlink optimization is an ongoing process that requires continuous monitoring, analysis, and adaptation to changes in the digital landscape. It’s an integral part of a comprehensive SEO strategy aimed at improving a website’s authority, relevance, and visibility in search engine results. Backlinks are crucial for local search engine optimization because search engines often view websites with high-quality and relevant backlinks as more authoritative and trustworthy. By utilizing SEO tools such as Bright Local, SE Ranking, and Synup, we optimized Front Door MedSpa’s current backlinks and created new ones for them as well.
In addition to utilizing our SEO tools, we proactively reached out to specific organizations affiliated with the professionals at this med spa, seeking backlinks from their respective websites. Our research allowed us to pinpoint relevant sites and blogs, which allowed us to effectively showcase Front Door MedSpa and its professionals across various platforms.