How many thousand-dollar bills are you leaving on the sidewalk? We had a client in northern California who had invested in a dental implant lead generation website. Her website ranked at the top of Google for all the major decision-making key terms and generated inbound phone calls asking to set appointments. These calls are tracked…
“We are what we repeatedly do. Excellence, then, is not an act but a habit,” wrote Will Durant, summing up a point made by Aristotle over 2,000 years before. I remember the night I decided to take the Marketing Director job at Now Media Group as if it were yesterday. I was lying in bed…
Do you know how often Yelp shows up on the first page of Google for a local dentist search? 97 percent of the time. I did the math myself. I looked at 140 different cities, as small as 6,191 souls to as many as 8.5 million. I recorded where the first Yelp listing showed up…
Content is everywhere. What makes your law content superior to your competition? You have it, your rivals have it, and almost anyone who wants to reap the benefits of digital marketing has it. But the more important question isn’t who’s using content – it’s how does your content stand out and what is it actually doing…
It’s 1989 and the hottest product in the gaming world is about to hit the market. It’s a gauntlet that a player can wear to manage the game through hand motions, rather than with buttons and joysticks. The hype is building, and the marketing is relentless and brilliant. Right before the product hits the market,…
All businesses can benefit from high quality content, and law firms are no exception. The rise in popularity of “blawging”, or blogs written by lawyers, shows that many attorneys understand the power of content. But not just any content will do. Content can do a lot for you, but only if it’s of top…
Nowadays, the importance of using social media for your business should be a no-brainer. After all, social media has changed the way we interact as individuals, so it makes sense that it would also change the way businesses interact with consumers. From photo sharing sites like Instagram to bookmarking sites like Pinterest, each social media…
Digital marketing is surging in popularity, and if your law firm is skipping out on it, you’re losing valuable clients to the competition. Research confirms that digital marketing is not only on the rise, but it’s highly effective. It’s no longer enough to simply have a website, now it must be optimized with strong links…
In today’s world having an effective marketing strategy is crucial to the success of any business. Incorporating marketing into your business establishes authority and credibility to your brand while building effective awareness. It’s also the most functional area to use if you are in a customer-driven organization. In fact, some of the world’s most recognizable…
Whether you’re liking, commenting or sharing on Facebook, it’s clear that social media has become an integrated part of daily life. In fact, the popularity of social media has drastically changed with 1.23 billion daily active users on average for December 2016. That’s a far cry from the mere 58 million users the website had…