Bad customer service is one of the most important reasons behind customers churn. As a matter of fact, 89% of customers switch to a competing brand after a poor customer experience. What does that mean for an average small business? We live in a hectic world, and people have grown pretty impatient. They want everything…
In Malaysia, the British faced a similar situation to the American experience in Vietnam. Yet, whereas the Americans failed to defeat the Vietnamese guerrillas, the British succeeded in building a stable democracy. Why did the two powers see different results? Lt. Col. John Nagl answers this question in Learning to Eat Soup with a Knife,…
Social Media is essential to any business. Period. The power of social media isn’t much of a secret nowadays, but to HARNESS that power is something that still eludes many. If your goal is to be taken seriously as a credible business in 2019 and beyond, having an online presence is imperative. The ability to…
Having a strong landing page can make the difference between a 2% conversion rate and an 8% conversion rate. It can make the difference between a lack of results and sustained lead generation. Don’t believe me? You can generate business without them, but you’ll get more with them. What makes a good landing…
In a highly competitive market, your goal should be being the authority on your product or service to your customers. The way you do that is by providing a range of content that addresses the various motivations behind the search queries your customers used to find you. We show you how to go about doing this by using our dental implant InfoSite as an example.
Google is constantly updating its algorithm, oftentimes without even explicitly knowing. It uses machine learning to find patterns in the data and redefine rules based on these findings. For a while, we had gotten past the age of big, sudden algorithm changes with significant impact across the board, like Penguin and Panda, and had entered…
In the late 1990s, a gentleman by the name of Nick Swinmurn was looking to buy a specific shoe at a San Francisco mall. He wanted brown Airwalks. After browsing through the mall’s shoe stores he left without finding what he originally came for. In 1999, Swinmurn, along with Tony Hsieh and Alfred Lin, founded…
“Google ads don’t work for me, I get a lot of Medicare patients.” Controlling for lead quality is one of the most crucial, and often neglected, elements of an ad campaign. If the campaign is sending you bad leads, then why invest in it? Bad lead quality is not a good reason to cancel your…
Online advertising platforms, including Google and Facebook, make it incredibly easy to track and measure ad performance. We know how many times an ad was shown. How many people clicked on it. How those people engage with the landing page. And, finally, how many visitors converted into leads. That’s just the surface. With such a…
There are certain conversations that stay with me forever. One of these I wasn’t even a part of. I was sitting in the dining area, next to the kitchen, training the Tony Robbins editorial team on SEO. I had only recently arrived at the company, I barely knew anyone. One of the head coaches comes…