How are you allocating your SEO resources? What about determining where the next SEO hour will have the most impact on revenue? Or figuring out whether your SEO efforts need to be paired with conversion optimization to get more revenue out of that organic traffic? These are some of the questions around which I’ve structured…
“What if making one tweak to your day-to-day conversations could immediately improve every relationship in your life?” reads the back cover of I Hear You. A bold claim, for sure. It’s a claim that stands the test of experience. Michael Sorensen’s book is a powerful tool for anybody willing to apply its lessons to everyday interactions…
1. Site Cannot Be Crawled Every site has a robots.txt file. To reach it, just take your domain and add /robots.txt. If it looks like the one above, then it’s disallowing any and all crawlers from every page on the website. That’s bad, very bad for SEO. If the Google bot can’t access and read…
There’s a lot of famous graphs in economics, but perhaps the Phillips curve will be remembered the most by anyone who experienced stagflation in the 70s and anyone alive today. It predicts that higher inflation correlates with higher employment. In all fairness, for much of the 20th century, that relationship held more-or-less true, and in…
How is that three college students can create the foundations of a multi-million dollar company from their garage, with minimal overhead? I am part of an exclusive group called “Badass Marketers and Founders” that is made up by marketers who predominately work for startups or are founders themselves. Their ability to create something from nothing,…
2018 was an incredible year and we look forward to an equally as amazing 2019. Before we jump right into the new year, let’s take a look back at some of the highlights from the past 12 months. The 5 Most Popular Blogs #1 Your Marketing is Only as Good as Your Product https://nowmediagroup.tv/blog/great-marketing-bad-product/ The…
Bad customer service is one of the most important reasons behind customers churn. As a matter of fact, 89% of customers switch to a competing brand after a poor customer experience. What does that mean for an average small business? We live in a hectic world, and people have grown pretty impatient. They want everything…
In Malaysia, the British faced a similar situation to the American experience in Vietnam. Yet, whereas the Americans failed to defeat the Vietnamese guerrillas, the British succeeded in building a stable democracy. Why did the two powers see different results? Lt. Col. John Nagl answers this question in Learning to Eat Soup with a Knife,…
Social Media is essential to any business. Period. The power of social media isn’t much of a secret nowadays, but to HARNESS that power is something that still eludes many. If your goal is to be taken seriously as a credible business in 2019 and beyond, having an online presence is imperative. The ability to…
Having a strong landing page can make the difference between a 2% conversion rate and an 8% conversion rate. It can make the difference between a lack of results and sustained lead generation. Don’t believe me? You can generate business without them, but you’ll get more with them. What makes a good landing page? What…