Rising Results with Topical Authority

380% Increase in
Impressions

200% Increase in
Clicks

1,197 Organically Ranking
Keywords

Client Spotlight:
A Closer Look

Dr. John Leitner and Dr. Colin Pellegrom have created a dental practice focused on technologically advanced treatments that provide patients with comfortable care. Dr. Leitner was one of the first dentists to embrace microscopic dentistry and offer patients high-quality records and laser treatments.

This Michigan dental duo offers comprehensive dental care to those in and around Grand Haven, MI. Before implementing our topical authority approach, this website averaged around 250 impressions per day with around 3 clicks. As of April 2024, they’re now averaging 1,200 impressions per day with 11 clicks.

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Table of Contents

Results

380% Increase in
Impressions

200% Increase in
Clicks

1,197 Organically Ranking
Keywords

Our Topical Authority Approach

In November 2023, we used our topical authority approach for the website of Dr. John Leitner and Dr. Colin Pellegrom. We uploaded content for dental services they offer, including dental implants, dental cleanings, TMJ disorder treatment, and more.

Once everything was uploaded, our team continued to update the existing content by focusing on local search terms, adding unique sections to each page, and more. By using a topical authority approach, we show both Google and potential patients that the doctors are experts in their field.

Steady Results That Keep Climbing

Any new SEO strategy takes time to see results. However, within a couple of months, we’ve already seen steady growth.

By February 2024, we started seeing upticks, specifically with impressions. By April 2024, we had reached a new high for impressions at 1,782. From November to April, our impressions increased by an average of 380%.

Google Search Console results for Dr. Leitner

Keep in mind that the March 2024 Core Update also happened. We saw a few dips during the 45-day update, but nothing concerning.

We have also seen a drastic increase in the number of keywords that rank organically in the SERP. Before we started uploading topical authority content in November 2023, Leitner & Pellegrom, DDS, ranked organically for 323 keywords. As of April 2024, they now rank for 1,197 keywords in the SERP.

Pushing Onward!

Our SEO approaches work, and even within 6 months, we start seeing steady results. If you’re ready to grow your business, contact Now Media Group today to set up your free website evaluation!