Increase in Views
Increase in Calls, Website Visits, and Direction Requests
Dr. Rushi Dave
Pearland Dental Group is a dental practice located in Pearland, Texas. The practice offers a wide range of dental services, including general dentistry, cosmetic dentistry, and implant dentistry. When Pearland Dental Group hired NMG, they were looking to increase their online visibility and boost patient numbers.
They averaged around 200 impressions with an average of 2 to 5 clicks per day.
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In July 2022, our SEO team started working on their website. We used the following strategies:
Over the last year, we’ve increased Pearland Dental Groups’ organic search visibility, saw a 400% percent increase in impressions, and doubled their average clicks per day.
By using keyword tracking tools, we can track the progression of certain keywords. From August 2022 to November 2023, over 15 keywords (such as Pearland dentist) moved from page three and four to page one in the SERP.
When Pearland Dental Group first hired NMG, they were only ranking organically for 50 keywords. As of November 2023, they now rank for over 500 keywords. That’s over a 900% increase.
While Pearland Dental Group offers a range of services, they wanted a strong emphasis on emergency dental care for their Google Ads.
Pearland Dental Group identified key challenges including limited online visibility and a decline in monthly patient appointments. The goal was clear: to leverage the power of Google Ads to generate increased leads quickly through emergency dental services, which can turn into an increase in lifelong patients for their dental practice.
Pearland Dental Group’s objectives that aligned with the client’s goals and would be achievable across the board:
We executed a highly effective PPC campaign for Pearland Dental Group with a focus on emergency dental services. The campaign surpassed expectations, resulting in increased online visibility, and a surge in emergency dental appointments. Using our digital strategy, Pearland Dental Group went from 75 to 250 patients monthly.
Our PPC campaign utilized Google Ads, organized into ad groups targeting emergency dental services. We divided each ad group into different Emergency dental services Pearland Dental Group offers. Ad creatives were tailored to highlight Pearland Dental Group’s expertise in addressing immediate Emergency dental needs.
The target audience included local residents actively searching for emergency dental care services. Demographic and behavioral targeting ensured precise audience reach.
Comprehensive keyword research identified relevant terms related to emergency dentistry and services, like tooth extractions, broken teeth, root canals, and wisdom teeth removal, enabling the campaign to capture high-intent searches.
Engaging ad copies emphasizing immediate assistance for emergency dental services at Pearland Dental Group were crafted. Continuous A/B testing (testing of ad variations) refined ad creatives for optimal performance.
A strategic combination of manual and automated bidding strategies was employed, with regular adjustments based on performance data to maximize visibility within the specified budget.
Strategic use of ad extensions highlighting emergency and general dentistry offerings to optimize the campaign to its full potential and increase visibility and user engagement, including site links, callouts, image extensions, and more.
A balanced budget allocation was maintained, with daily monitoring and adjustments to ensure optimal performance and cost-effectiveness. We created the budget to be a competitive ad spend per practice.
Minor challenges were addressed through continuous bid strategy adjustments to optimize performance. We saw several no-call no no-show appointments and were able to correlate which “Keywords” they came from. Over time our team lowered the conversion cost and increased conversions for Pearland Dental Group’s practices. This resulted in more emergency appointments being booked for Pearland Dental Group.
The problem? Limited online engagement, inconsistent social media content posting, variety, and an underutilized platform to connect and engage with the local community and potential patients. The client needed help addressing these challenges and enhancing their social media impact.
Implementing these strategies has significantly improved engagement, expansion of reach, and a positive perception within the community.
Pearland Dental Group improved its social media presence through community-oriented, engaging content, consistent posting schedules, and active local engagement efforts.
318 Facebook Page likes
332 Facebook followers
153 Instagram followers
28 New followers
441 Likes and reactions