![Dr. Abbo](https://nowmediagroup.tv/wp-content/uploads/2023/12/AbboImage.png)
Dr. Eli Abbo
Dr. Abbo Advanced Dentistry and Davie Advanced Dentistry
Transforming Social Media Presence - A Case Study
![Dr. Abbo](https://nowmediagroup.tv/wp-content/uploads/2023/12/dr-abbo-advanced-dentistry-screenshot.jpg)
Increase in Facebook Post Engagement
Increase in Facebook Reach
Increase in Instagram Profile Visits
Client Spotlight:
Dr. Abbo Advanced Dentistry and Davie Advanced Dentistry, two dental practices under one client, faced challenges in optimizing their social media presence.
The problem? Both practices needed more engagement, consistent branding and content, and a lack of online visibility due to underutilized platforms. The client needed help enhancing their social media impact with a comprehensive strategy for both dental practices.
Table of Contents
Results
Increase in Facebook Post Engagement
Increase in Facebook Reach
Increase in Instagram Profile Visits
Strategies:
- Customized content strategies: Tailor content for each practice, focusing on specific services. Include dental tips, treatment insights, and patient testimonials.
- Google Sheets: Generate a monthly calendar for content with 4-5 posts per week
- Canva: Design graphics and custom promotions
- Meta Business Suite/Synup: Schedule posts for Facebook and Instagram
![Social media content strategies - Abbo](https://nowmediagroup.tv/wp-content/uploads/2023/12/10C99464-4FE4-44CB-AF86-839816763956-1024x679.png)
![Content creation tools - Abbo](https://nowmediagroup.tv/wp-content/uploads/2023/12/C912191C-D8A1-4AAA-929E-69D7A8C3D5D0-1024x532.png)
![Social media branding - Abbo](https://nowmediagroup.tv/wp-content/uploads/2023/12/3AA0E31A-E47F-44BC-8742-5DEB1A6B914D.png)
![Social media data analysis - Abbo](https://nowmediagroup.tv/wp-content/uploads/2023/12/0230446F-CE83-4C94-A3D5-A7B12E66E071-1024x442.png)
- Consistent branding: Develop consistent branding guidelines for each practice’s social media profiles, including logos, distinct color schemes, and brand messaging.
- Data analysis and optimization: Analyze social media analytics regularly using Meta Business Suite to optimize strategies based on what works best.
- Hashtag campaigns: Use relevant hashtags to increase engagement and visibility and encourage users to participate.
- Examples: #drabboadvanceddentistry #davieadvanceddentistry
![Hashtag campaign - Abbo](https://nowmediagroup.tv/wp-content/uploads/2023/12/F34417E9-A3A8-4428-A2BF-ACC8942DB707-1024x317.png)
![Social media branding - Abbo](https://nowmediagroup.tv/wp-content/uploads/2023/12/9DE3C65F-48BE-4B96-848C-FCD6D249056C.png)
- Optimized profile and bios: Optimize social media profiles with clear information and keywords about the dental office or services.
Results:
The implementation of these strategies led to significant improvements for Dr. Abbo Advanced Dentistry and Davie Advanced Dentistry.
- Increased engagement
- Consistent brand image
- Growing follower base
The social media management strategies for Dr. Abbo Advanced Dentistry and Davie Advanced Dentistry were specifically tailored and strategically implemented. As a result, both practices witnessed remarkable improvements in engagement, brand visibility, and follower base. The collaborative yet distinct approaches highlighted their advanced dental services, strengthening their connections with local communities.
Below, you can find the results for each dental practice listed individually.
Results for Dr. Abbo Advanced Dentistry
- 8.8% increase in Facebook reach
- 27.7% increase in Facebook visits
- 100% increase in new Facebook Page likes
- 112.5% increase in Facebook post reach
- 155.6% increase in Facebook post engagement
- 37.8% increase in Instagram reach
- 43.5% increase in Instagram profile visits
- 3.7% increase in Instagram post engagement
![Dr. Abbo social media results](https://nowmediagroup.tv/wp-content/uploads/2023/12/AB601DE6-E87C-466D-92AB-74775886F951-1024x576.png)
Audience
- 647 Facebook Page likes
- 651 Facebook followers
- 513 Instagram followers
Facebook Page Summary
- 7 New followers
- 229 Likes and reactions
- 26 Comments
- 1 Shares
- 4 Unfollowers
- 256 Reactions/likes, comments, and shares
![Davie social media results](https://nowmediagroup.tv/wp-content/uploads/2023/12/9113E47D-030A-42A6-847A-BA01FC237F68-1024x576.png)
Results for Davie Advanced Dentistry
- 174% increase in Facebook reach
- 9.6% increase in published Facebook posts
- 100% increase in new Facebook Page likes
- 91.6% increase in Facebook visits
- 17.2% increase in Facebook post reach
- 25.3% increase in Instagram reach
- 119.5% increase in Instagram profile visits
Audience
- 146 Facebook Page likes
- 153 Facebook followers
- 309 Instagram followers
Facebook Page Summary
- 10 New followers
- 43 Likes and reactions
- 1 Share
- 1 Unfollower
- 44 Reactions/likes, comments, and shares
Amplify Your Web Presence with Now Media Group
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