Increase in New Facebook Page Likes
Increase in Messaging Conversations Started
Increase in Instagram Reach
Dr. William Webley
Just Smile Dental is a distinguished dental clinic recognized for its commitment to delivering comprehensive oral health solutions. The dental practice offers a wide range of services. They wanted to place a strong emphasis on dental implants for their Google Ads.
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Just Smile Dental identified key challenges, including limited online visibility and brand awareness, along with a decline in monthly dental implant patient appointments. The goal was clear: leverage the power of Google Ads to increase brand awareness and generate increased high-ticket leads for dental implant services, which can turn into an increase in lifelong patients for their dental practice.
We created clear objectives that aligned with Just Smile’s goals, but were also attainable:
We executed a highly effective PPC campaign for Just Smile Dental with a focus on dental implants. The campaign surpassed expectations, resulting in increased online visibility and a surge in dental implant appointments. Just Smile Dental went from 75 patients to 250 patients monthly using our digital strategy.
Our PPC campaign utilized Google Ads, organized into ad groups targeting dental implants. We divided each ad group into different dental implant categories that Just Smile Dental offers. Ad creatives were tailored to highlight Just Smile Dental’s expertise in addressing different dental implant needs.
The target audience included local residents actively searching for dental implants. Demographic and behavioral targeting ensured precise audience reach.
Comprehensive keyword research identified relevant terms related to dental implants, like full dental implants, tooth implant, dental implants for seniors, dental implants for seniors, dental implants near me, and best dental implant prices, enabling the campaign to capture high-intent searches.
Engaging ad copies emphasizing dental implant services at Just Smile Dental were crafted. Continuous A/B testing (testing of ad variations) refined ad creatives for optimal performance.
A strategic combination of manual and automated bidding strategies was employed, with regular adjustments based on performance data to maximize visibility within the specified budget.
Strategic use of ad extensions highlighting dental implant offerings to optimize the campaign to its full potential and increase visibility and user engagement, including site links, callouts, image extensions, and more.
A balanced budget allocation was maintained, with daily monitoring and adjustments to ensure optimal performance and cost-effectiveness. We created the budget to be a competitive ad spend per practice.
Key performance metrics, such as Clicks, CPC (Cost Per Click), Conversions (Calls and Form Fill-Outs), and Cost Per Conversion were closely monitored throughout the campaign, with a specific focus on emergency appointment bookings.
Multiple rounds of testing ad variations were conducted on ad copies and creatives, leading to improved click-through rates and higher conversion rates for emergency dental services.
Regular analysis of campaign data allowed for strategic adjustments, including keyword refinement, bid adjustments, and continuous improvement of ad creatives to meet evolving patient needs.
Minor challenges were addressed through continuous bid strategy adjustments to optimize performance. We saw several no-call no no-show appointments and were able to correlate which “Keywords” they came from. Over time our team lowered the conversion cost and increased conversions for Just Smile Dental’s practices. This resulted in more dental implant appointments being booked for Just Smile Dental.