From Strategy to Success: A Social Media Marketing Case Study

Strategies:

• Content planning and refinement: Emphasize patient success stories, dental health tips, offered services, and client testimonials to showcase exceptional care.
  • Google Sheets: Generate a detailed monthly calendar for content
  • Canva: Design customized graphics that adhere to the brand
  • Meta Business Suite/Synup: Schedule posts for Facebook and Instagram

• Data analysis and optimization: Analyze social media analytics regularly using Meta Business Suite to optimize strategies based on what works best.
• Consistent branding: Establish a cohesive visual identity across platforms, incorporating consistent branding elements, such as logos, colors, and design styles.

• Patient-centric approach: Highlight their commitment to personalized patient care and exceptional service through authentic patient stories and testimonials.

• Hashtag campaigns: Use relevant hashtags to increase engagement and visibility and encourage users to participate.
  • Examples: #lovelanddentist #ohiodentist #dentalclinic

Results:

Implementing these strategies has significantly increased engagement and enhanced visibility and continues to grow their online reputation.

• 41.3% increase in Facebook reach
• 53.1% increase in published Facebook posts
• 175% increase in new Facebook Page likes
• 44.4% increase in Facebook follows
• 139.1% increase in Instagram reach
• 100% increase in messaging conversations started

Michael Kreimer, DDS, saw improvements after refining content and branding for their social media presence. Engagement, visibility, and reputation in the Loveland community have grown, aligning with their commitment to exceptional care in family and implant dentistry. 

Audience

• 53 Facebook Page likes
• 63 Facebook followers
• 106 Instagram followers

Facebook Page Summary

• 13 New followers
• 464 Likes and reactions
• 4 Link clicks
• 27 Comments
• 86 Shares
• 0 Unfollowers
• 577 Reactions/Likes, comments, and shares