The Economics of Bold, Experimental Marketing
There’s a lot of famous graphs in economics, but perhaps the Phillips curve will be remembered the most by anyone who experienced stagflation in the 70s and anyone alive today. It predicts…
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Learn About Digital Marketing
How Marketing Automation Can Grow and Scale Your Revenue
How is that three college students can create the foundations of a multi-million dollar company from their garage, with minimal overhead? I am part of an exclusive group called “Badass Marketers and…
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Now Media’s Most Popular Articles in 2018
2018 was an incredible year and we look forward to an equally as amazing 2019. Before we jump right into the new year, let’s take a look back at some of the…
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Using Facebook Messenger and Chatbots to Grow Your Audience
Bad customer service is one of the most important reasons behind customers churn. As a matter of fact, 89% of customers switch to a competing brand after a poor customer experience. What…
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Eating Soup With a Knife: Lessons in Management
In Malaysia, the British faced a similar situation to the American experience in Vietnam. Yet, whereas the Americans failed to defeat the Vietnamese guerrillas, the British succeeded in building a stable democracy.…
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5 Things You Should Be Doing RIGHT NOW to Grow Your Presence on Social Media
Strategies to Grow Your Social Media Presence Struggling to cut through the noise and build a thriving social media presence for your brand? You’re not alone. With evolving algorithms and a sea…
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Key Elements of a Successful Landing Page
Having a strong landing page can make the difference between a 2% conversion rate and an 8% conversion rate. It can make the difference between a lack of results and sustained lead…
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How We Make YOU the Topical Authority [UPDATED 2018]
Search Engine Land, a well-known online SEO publication, has an excellent article that summarizes the direction that SEO, or inbound marketing more generally, has gone in. And it couches the discussion in…
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Google’s “Medic” Update: What You Need to Know & 8 Things You Can Do About It
Google is constantly updating its algorithm, oftentimes without even explicitly knowing. It uses machine learning to find patterns in the data and redefine rules based on these findings. For a while, we…
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Why Do You Do What You Do?
In the late 1990s, a gentleman by the name of Nick Swinmurn was looking to buy a specific shoe at a San Francisco mall. He wanted brown Airwalks. After browsing through the…
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