Resources

Google’s “Medic” Update: What You Need to Know & 8 Things You Can Do About It

August 16, 2018

Google is constantly updating its algorithm, oftentimes without even explicitly knowing. It uses machine learning to find patterns in the data and redefine rules based on these findings. For a while, we…

Why Do You Do What You Do?

August 2, 2018

In the late 1990s, a gentleman by the name of Nick Swinmurn was looking to buy a specific shoe at a San Francisco mall. He wanted brown Airwalks. After browsing through the…

3 Easy Ways to Pre-Qualify Paid Advertisement Leads

July 19, 2018

“Google ads don’t work for me, I get a lot of Medicare patients.” Controlling for lead quality is one of the most crucial, and often neglected, elements of an ad campaign. If…

The Right Google Ads Metrics for Informed Business Decisions

July 2, 2018

Online advertising platforms, including Google and Facebook, make it incredibly easy to track and measure ad performance. We know how many times an ad was shown. How many people clicked on it.…

The Art and Business of Inspiring Your Customers

June 25, 2018

There are certain conversations that stay with me forever. One of these I wasn’t even a part of. I was sitting in the dining area, next to the kitchen, training the Tony…

A lack of sales training may be killing your practice or business.

Why You’re Leaving $25,000 Bills on the Sidewalk

May 14, 2018

How many thousand-dollar bills are you leaving on the sidewalk? We had a client in northern California who had invested in a dental implant lead generation website. Her website ranked at the…

The Habits of Excellence and the Qualities of a Top Agency

April 30, 2018

The Habits of Excellence and the Qualities of a Top Agency: Inside Now Media Group’s Framework Excellence in digital marketing comes from deliberate habits repeated daily, not from occasional bursts of brilliance.…

Why Dentists are Investing in Yelp and You Should Too

August 22, 2017

Do you know how often Yelp shows up on the first page of Google for a local dentist search? 97 percent of the time. I did the math myself. I looked at…

Is your Content Failing? Here’s Why You NEED to Work with Your Marketing Team!

June 26, 2017

Content is everywhere. What makes your law content superior to your competition? You have it, your rivals have it, and almost anyone who wants to reap the benefits of digital marketing has…

Good marketing for a bad product is an uphill battle that you're destined to lose.

Your Marketing is Only as Good as Your Product. Are You Satisfied with What You Sell?

May 18, 2017

It’s 1989 and the hottest product in the gaming world is about to hit the market. It’s a gauntlet that a player can wear to manage the game through hand motions, rather…