The Small Business’ One True Guide to SEO
Is SEO a black hole for small businesses? To the many who spend a lot of money month after month, it sure feels that way, especially if you’re not quite sure where…
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A Modern Woman’s Guide to Starting a Small Business
There has never been a better time for entrepreneurial women to create the business they’d always dreamed of. As of 2018, there are 12.3 million women-owned businesses in the U.S. and that…
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Excellence in SEO Starts Offline
One of the most frustrating experiences for any SEO is when a site with duplicate content or spammy backlinks outperforms a competitor who has done everything right. How does that happen? John…
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10 Must-Read Books & Why Multidisciplinary Reading is a MUST
Do you have a favorite genre of books? What percentage of your reading does this genre make up? If that percentage is very high, like above 50 percent, there are good reasons…
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8 Tips on Management From Harvard Business Review
Managing and running an independent, high producing group or team is easier said than done. It’s a multi-faceted task that requires, among other things, empathy, emotional intelligence, and strategic thinking. It’s a…
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What Alexander the Great Can Teach Us About Business
If you haven’t noticed already, I have an esoteric taste in books. I recently finished Donald Engel’s Alexander the Great and the Logistics of the Macedonian Army, which — despite the title…
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Which Dental Patient Management System is Best?
There are a lot of patient management systems out there. A small handful dominate the market. Which one is best? What are the strengths and weaknesses of each? We conducted a survey…
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Google Search Console for Dentists and Small Business
How are you allocating your SEO resources? What about determining where the next SEO hour will have the most impact on revenue? Or figuring out whether your SEO efforts need to be…
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Validation: The Single Most Important Element of Excellent Customer Service
“What if making one tweak to your day-to-day conversations could immediately improve every relationship in your life?” reads the back cover of I Hear You. A bold claim, for sure. It’s a claim…
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10 Big Mistakes That Can Kill a Website
1. Site Cannot Be Crawled Every site has a robots.txt file. To reach it, just take your domain and add /robots.txt. If it looks like the one above, then it’s disallowing any…
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