Resources

John McAlpin, “SEO Checklist to the Perfect Location Page“ Remember the old days, when ranking for different localities came down to keyword stuffing? No longer, writes John McAlpin. Google has changed quite…

“Google Rewards Reputable Reporting, Not Left-Wing Politics“ Remember the June algorithm update? There’s more consensus around the idea that it specifically targeted ‘fake news’ or, more specifically, the reliability of news sources.…

Jerry Useem, “Power Causes Brain Damage“ “Which gives a neurological basis to what Keltner has termed the “power paradox”: Once we have power, we lose some of the capacities we needed to…

Monday Morning Must-Reads for Every Dental Marketing Agency: June 2019 Lessons That Still Book Cases in 2024 Five years ago the dental industry looked different. Chairside magazine hadn’t yet dissected anterior implants…

Liz Pelly, “Big Mood Machine“ How does Spotify analyze data collection and algorithms to gain insight on your mood? How does it use it — how are our emotions affected? And, is…

Seth Godin, “Overwriting“ Overwriting has a long tradition, particularly among academics. Make it a bit more complex and wordy than it needs to be. Write run-on sentences. Apparently, complicated writing must be…