Cosmetic surgery patients are some of the most thorough researchers in healthcare. They spend weeks studying procedures, scrolling through before-and-after galleries, reading reviews, and comparing surgeons’ credentials before requesting a consultation. Now Media Group’s plastic surgery marketing helps you win that research process. We highlight your training and results, rank you for the procedures you most want to perform, and turn interest into booked consultations.
Tell us the three procedures you want to grow. We’ll look at where they rank today, how your galleries and reviews compare to nearby surgeons, and where interested patients are leaving your site without booking. It’s free, and you’ll get our findings either way.
Prefer to talk it through? Call (858) 333-8950 to learn more about our plastic surgery marketing services.
A patient considering a tummy tuck or rhinoplasty rarely books after one visit. They move through four stages, sometimes over several months, and a practice can lose them at any point. Our work is built around each stage.
It starts with a Google search, a question to an AI assistant, or a post that catches their eye. If your practice doesn’t appear for searches like “breast augmentation surgeon near me” or “rhinoplasty [city],” the patient never learns your name. We strengthen your Google Business Profile, create pages for the surrounding communities your patients travel from, and organize your procedure pages, so AI assistants and AI-generated search answers can recognize you as a specialist. For procedures you want to grow quickly, policy-compliant paid search puts you at the top while organic rankings build.
Read more about our search engine optimization and Google Ads management.
Patients want to understand the surgery they’re considering: how it works, how long recovery takes, what it costs, and whether they’re a good candidate. Thin procedure pages send them to a competitor’s site or to a forum. We write in-depth, medically accurate procedure content, reviewed with you so it reflects how you actually perform each surgery. Short surgeon videos explaining a procedure or walking through recovery add a personal voice that text alone can’t. All of it lives on a fast, elegant website designed for patients browsing on their phones late at night.
See how we approach website design.
This is the stage where most consultations are won or lost. Patients narrow their list to two or three surgeons and look closely at three things:
Even a convinced patient can stall at the consultation form. We keep requests short and simple, put financing information where patients look for it, and make it easy to call. For patients who leave without booking, retargeting and social content keep your practice in view: surgeon Q&As, behind-the-scenes posts, and patient stories that answer the last questions holding them back.
Learn more about our social media management.
Each procedure has its own audience, search terms, and decision timeline, so each gets its own strategy.
Few ad categories are as tightly controlled as cosmetic surgery. Google and Meta restrict how you can describe procedures, which images can appear, and how you can target audiences. Ads that cross the line get rejected, and repeated violations can put your entire ad account at risk.
We write and design every campaign to meet platform policies before it launches, so you aren’t stuck waiting on rejected ads. Our tracking setup counts consultation requests without passing sensitive health information to ad platforms, which lets you see what’s working while keeping patient information private.
Many surgical patients first walk through your door for an injectable or a skin treatment. Because we also work with med spas, we can market both sides of your practice together: non-surgical services that bring in new patients now, and surgical content that’s ready when those patients start thinking about a bigger change. One team and one strategy means your brand stays consistent from a first Botox appointment to a facelift consultation.
Plastic surgery marketing helps cosmetic surgeons attract and book qualified consultations through SEO, website design, paid ads, social media, and reputation management. It centers on surgeon credentials, before-and-after galleries, and procedure-specific campaigns, while following strict advertising and patient privacy rules.
For procedures like facelifts or mommy makeovers, patients may research for months. We use retargeting, educational content, and social media to stay in front of them throughout that period, so your practice is the first one they think of when they’re ready.
It depends on your market and your approach. Some practices publish starting prices or ranges to filter out patients who aren’t a fit, while others prefer to explain value first. Either way, clear financing information helps patients take the next step, and we’ll help you choose the plastic surgery marketing approach that fits your practice.
Right now, a patient in your area is comparing your gallery with two or three other surgeons’ galleries. The practice that answers their questions clearly, shows its results with confidence, and makes booking easy is the one that gets the consultation. Let’s make sure that’s you. Tell us which procedures you want to perform more often, and we’ll map out how your marketing can win those patients, from the first search to the booked consultation.
Up your plastic surgery marketing by calling our specialists at (858) 333-8950.
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I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
