Dental Marketing

A Dental Marketing Agency That Fills Your Schedule

Dentistry is our home turf. Since 2009, Now Media Group has worked as a dental marketing agency for general, cosmetic, implant, specialty, and multi-location practices across the United States and Canada. We turn local search, paid ads, and social media into booked appointments. We also know the difference between a hygiene lead and a full-arch consult, so we build your marketing around the procedures that grow your production.

Get a free dental marketing audit from a team that’s been growing practices since 2009. On a short call, we’ll show you:

• Where you rank in Google’s map pack for your most valuable procedures
• Which competitors are getting the implant, cosmetic, and new patient searches you should be winning
• The fixes that will bring in more patients the fastest

Why Dental Practices Need a Specialized Marketing Agency

A general marketing company can run ads, but a dental marketing agency understands why a patient picks one practice over another. Here’s what makes dental marketing different:

• The map pack decides most bookings. Most patients choose from the first three practices in Google’s local results, so your Google Business Profile, reviews, and local signals matter as much as your website.
• Not every lead is worth the same. An implant, Invisalign, or veneer case can be worth many times a single cleaning, and it needs its own pages, keywords, and campaigns.
• Trust drives the call. Doctor bios, reviews, smile galleries, and office photos often decide which practice gets the appointment.
• Emergencies don’t wait. A patient with a toothache books the first practice they find, so after-hours visibility and click-to-call matter.
• Anxious patients need reassurance. Sedation options, gentle-care messaging, and a welcoming website help fearful patients take the first step.
• Healthcare content is held to a higher standard. Google treats dental information as health content, so your pages need accurate clinical detail, clear doctor credentials, and real expertise behind them to rank.
• Patients now ask AI, too. More patients are getting recommendations from Google’s AI Overviews and tools like ChatGPT. The practices those tools cite are the ones with clear, well-structured, trustworthy content.

Our Dental Marketing Services

Dental Website Design

Fast, mobile-first websites with clear service pages, doctor bios, smile galleries, financing details, and online booking. Every page is written to rank and built to turn visitors into appointment requests. We also handle hosting, updates, and the technical SEO foundation, including site speed, schema markup, and clean page structure. Learn more about our website design services!

Dental SEO and Local SEO

We optimize your Google Business Profile, build procedure and location pages, clean up your listings, and earn the local signals that move you into the map pack for searches like “dentist near me” and “dental implants [city].” We track rankings for the keywords tied to your most valuable procedures, not just your practice name. Explore our SEO services.

Google Ads for Dentists

Targeted campaigns for high-value services such as implants, clear aligners, emergency care, and new patient specials. Call tracking shows exactly which ads produce patients, so your budget goes where it works. We write dedicated landing pages for major campaigns so ad clicks don’t land on a generic homepage. See how PPC can help your business.

Social Media and Content

Consistent posts that show off your team, your results, and your community involvement, plus blog content that answers the questions patients ask before they book. Our writers cover topics your patients actually search, from implant costs to what to expect at a first visit. Read more about building a dental content marketing strategy.

Reviews and Reputation Management

Reviews are one of the strongest local ranking signals and one of the first things a new patient checks. We help you request more reviews from happy patients, monitor what’s being said about your practice, and respond in a way that’s professional and privacy-conscious.

AI Search Visibility

We structure your website so AI tools can understand and cite it: clear answers to common patient questions, complete doctor and practice information, and schema markup that spells out who you are, where you are, and what you treat. It’s the same foundation that strengthens traditional SEO, built for the way patients search now.

Dental Video Marketing

Short videos of your doctors, your office, and your patients’ experiences build trust before the first call. We plan, produce, and place video across your website, Google Business Profile, YouTube, and social channels. Learn how video marketing helps dental practices stand out.

Dental Practices We Work With

Every type of practice attracts patients differently. We tailor your strategy to how your patients search and decide:

• General and family dentistry: steady new patient flow, recall-friendly content, and strong local rankings across your service area
• Cosmetic dentistry: smile galleries, veneer and whitening pages, and campaigns that reach patients ready to invest in their smile
• Implant and full-arch practices: high-intent keywords, financing content, and paid campaigns built to bring in qualified consults
• Specialty practices: orthodontists, periodontists, oral surgeons, and pediatric dentists, with marketing that reaches both patients and referring dentists (see our guide to dental marketing for specialized practices)
• New and start-up practices: a brand, website, and launch plan that put you on the map from day one (see content marketing for new dental practices)
• Multi-location groups, MSOs, and DSOs: location pages, Google Business Profiles, and campaigns that scale without losing your brand

What Dentists Say About Working With Us

• “We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.”– Dr. Matthew Huff, Precision Dentistry & Implants of Kerrville
• “Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.”– Dr. John Nosti, Smile Design NYC
• “We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.”– Dr. Randolph Resnik, Resnik Implant Institute

How We Grow Your Dental Practice

1. Audit and Discover

We review your website, rankings, Google Business Profile, ad accounts, reviews, and competitors, and we learn which procedures you want more of.

2. Build Your Plan

You get a clear strategy tied to new patient goals, not vanity metrics, with priorities for the next 90 days and a budget recommendation that fits your market.

3. Launch and Optimize

We build or improve your pages, set up tracking, and launch your campaigns. Then we keep refining keywords, ads, and content based on what’s bringing in patients.

4. Report and Grow

Your dedicated account manager keeps you updated with regular reports and recommends next steps as results come in, including when it’s time to add a new procedure or location.

What to Look for in a Dental Marketing Agency

Whether you choose us or another firm, these questions will help you find the right fit:

• Do they specialize in dentistry? Ask for dental case studies and references from practices like yours.
• Can they show real results? Look for specific numbers, such as calls, bookings, and rankings, not just “increased traffic.”Who will you work with? Find out if you’ll have a dedicated contact or a rotating support queue.
• How do they report? Reports should connect marketing activity to patients and production.
• Do they understand high-value procedures? Implant, cosmetic, and orthodontic marketing takes different pages, keywords, and ads than general dentistry.
• Who writes your content? Health content needs accuracy and expertise. Generic or copied content can hurt your rankings and your reputation.

Dental Marketing FAQs

Let’s Work Hard and Grow Your Dental Practice Together!

Let’s talk about your goals and what’s holding your practice back. Call (858) 333-8950 or book a free strategy call today. We’ll review your website, rankings, and competition, and show you where your next new patients will come from.