Resources

Hands typing on a laptop showing a dental website

How to Build Backlinks to Dental Websites

July 24, 2020

The Dentist’s Guide To Backlinking Content is king, but only if it gets links — the challenge should be familiar. You have the most comprehensive, best-written, best-illustrated page on dental implants in…

When Merging Google Listings Goes Wrong

January 10, 2020

When Merging Google Listings Goes Wrong Accurately Addressing Google List Merging Errors Does your dental practice have more than one Google My Business listing? This can be confusing for potential patients and…

Your Monday Morning Must Reads — July 15, 2019

July 15, 2019

John McAlpin, “SEO Checklist to the Perfect Location Page“ Remember the old days, when ranking for different localities came down to keyword stuffing? No longer, writes John McAlpin. Google has changed quite…

Your Monday Morning Must Reads — July 8, 2019

July 8, 2019

“Google Rewards Reputable Reporting, Not Left-Wing Politics“ Remember the June algorithm update? There’s more consensus around the idea that it specifically targeted ‘fake news’ or, more specifically, the reliability of news sources.…

Your Monday Morning Must Reads — July 1, 2019

July 1, 2019

Jerry Useem, “Power Causes Brain Damage“ “Which gives a neurological basis to what Keltner has termed the “power paradox”: Once we have power, we lose some of the capacities we needed to…

Emotion drives action. Your marketing should be emotional.

Emotion Drives Action. Does Your Content Team Get It?

June 27, 2019

Our emotions determine the decisions we make. They are guides that we use to feel the legitimacy of our choices. In fact, without emotions, we can’t make decisions at all — including…

Your Monday Morning Must Reads — June 24, 2019

June 24, 2019

Monday Morning Must-Reads for Every Dental Marketing Agency: June 2019 Lessons That Still Book Cases in 2024 Five years ago the dental industry looked different. Chairside magazine hadn’t yet dissected anterior implants…

How to take your marketing career to the next level.

The Secret to Excelling in Your Marketing Career

June 20, 2019

Marketing is a strong career path. A glance at the BLS data shows how lucrative success in this industry can be. Click to expand. Getting a job in marketing isn’t difficult. Demand…

Your Monday Morning Must Reads — June 17, 2019

June 17, 2019

Liz Pelly, “Big Mood Machine“ How does Spotify analyze data collection and algorithms to gain insight on your mood? How does it use it — how are our emotions affected? And, is…

Leverage marketing automation to get more out of your current staff.

How Marketing Automation Can Save Your Staff Time

June 13, 2019

You want to scale your practice, but your productivity per capita is linear. The amount of work you produce goes up, but so do the costs associated with producing it. It’s not…