Medical Marketing Specialties

A cosmetic dentist, a plastic surgeon, and an ophthalmologist all need new patients, but their patients search, compare, and decide in very different ways. Since 2009, Now Media Group has helped healthcare practices turn search, ads, and social traffic into booked appointments. As a medical marketing agency, we tailor every website, SEO plan, and ad campaign to how patients in your specialty actually choose a trusted provider.

We’re a veteran-owned agency headquartered in La Mesa (San Diego), California, serving practices throughout the United States and Canada. Our clients rate us 4.9 stars from 94 Google reviews. Are you ready to learn more about what we have to offer? Contact our team today at (858) 333-8950 and book your free strategy call.

Our Core Specialties

Dental Practices

Dental marketing is our deepest specialty. We help general, cosmetic, and multi-location practices fill their schedules with the patients and procedures they want most, from new families looking for a long-term dentist to high-value implant and full-arch cases. That means procedure-level SEO, Google Business Profile management for every location, and ads aimed at treatment-ready patients instead of price shoppers. For Pearland Dental Group, this approach produced a 900% increase in ranking keywords.

Med Spas

Med spa clients often compare several providers before they book, and the right experience turns them into regulars. We help med spas fill treatment rooms for injectables, laser treatments, and body contouring, then keep clients coming back with social content, review generation, and retention campaigns. Local search matters most in this market: our local SEO work earned Front Door Medspa multiple number-one spots in the Google Local Pack.

Plastic Surgery Practices

Cosmetic surgery patients research for weeks or months before requesting a consultation, and they want proof along the way. We build plastic surgery websites around before-and-after galleries and surgeon-focused content that showcases training, credentials, and philosophy. Combined with procedure-specific SEO for breast, body, and facial surgery and ad campaigns that follow platform policies, the result is fewer casual inquiries and more qualified consultations.

Ophthalmology Practices

Eye care patients range from LASIK candidates comparing options to older adults, and often their families, researching cataract surgery. We help ophthalmology practices grow both, along with specialty eye care services, through accessible websites designed for patients with vision challenges, service line SEO, and marketing that strengthens relationships with referring optometrists.

More Specialties We Serve

• Orthodontics – reach parents and adults comparing braces and clear aligners
• Medical Practices – steady new patient growth for primary care and multi-provider clinics
• Pain Management – connect with patients searching for relief
• Fertility and IVF – compassionate marketing for a long decision process
• Spine and Neurosurgery – attract qualified surgical candidates
• Orthopedics – grow joint replacement and subspecialty service lines

Don’t see your speciality here? Contact our team and let’s see what we can do for you!

What Every Specialty Gets

Every specialty plan is built on the same core services, tailored to your procedures, market, and goals.

• Website design and development built to turn visitors into appointment requests, with fast load times, clear calls to action, and mobile-first layouts.
• SEO and local SEO, including procedure-level content, Google Business Profile optimization, and map pack strategy.
• PPC advertising on Google and social platforms, managed against real lead goals and the ad policies that apply to your field.
• Social media management and content creation that builds trust before the first visit.Dedicated account management with clear progress reports and recommended next steps.

Why Specialty Marketing Works Better

Generic marketing treats every practice the same: the same keywords, ad copy, and website template. But a patient searching for full-arch dental implants and a patient searching for lip filler want very different things, and Google and Meta apply different advertising rules to each.

Specialty marketing starts with the procedures you want to grow, the words your patients use to search for them, and the rules that apply to your field. The result is less wasted spend, fewer unqualified leads, and more of the right patients on your schedule.

See the results we’ve delivered for practices like yours.

Medical Marketing FAQs

Ready to Grow Your Practice?

Tell us about your specialty, your market, and your goals. We’ll audit your current presence and show you what we’d build. Call (858) 333-8950 or book a free strategy call with our team today.