Google’s decision to include mobile-friendliness as a ranking factor was just the beginning. Now Bing, which powers Yahoo!, has decided to introduce it as a ranking factor for its own algorithm. As more and more customers go mobile, so will other search engines and so should your business.
I have all too often witnessed a business’ online presence’s rise and fall because of a lack of long-term SEO commitment. A one-time investment in SEO produces temporary results and then the efforts are abandoned. As a result, the business’ SEO burns out, as competitors catch up and the original investment depreciates. As the website continues…
If you haven’t already read Shareaholic’s latest Social Media Traffic Report, there are two main takeaways to be aware of: Social media drives about a third of all traffic to websites, up from nearly a quarter from 2013. Facebook is responsible for around a quarter of all social media traffic to websites. What does this mean…
Google Analytics is an indispensable, and free, tool to keep tabs on your digital marketing performance. Even on default settings, Analytics is extremely powerful. But, if you aren’t using data segments then you aren’t getting the most out of it. Read our blog and learn all about data segments and why you should use them.
Search engines are the main source of online traffic for any business, which is why it’s important to know how your online customers or patients are using them to find you. If you are not tapping into all the opportunities for new traffic to your site, it might be time to re-evaluate your content strategy. Read our blog to get a feel for how we do that at Now Media Group.
Are you thinking about rebranding your business or practice? Read our blog to learn how a rebranding will affect your online presence and what you can do to mitigate any hit you take from the change.
89 percent of businesses have found that content marketing has been successful at helping them achieve their business objectives. Given this success, 92 percent of businesses are either increasing or maintaining their existing content marketing budgets. By engaging and educating prospective customers, clients, and patients, content remains one of the main digital marketing channels by which to attract new leads and retain the ones you’ve already learned.
Is your website mobile friendly? If not, starting April 21st, Google will penalize your site by rewarding those sites which are mobile friendly by boosting their search engine position. Read our blog to learn what a mobile friendly site is, why Google is rewarding them, and what steps you need to take to make sure your site meets the new standards.
Did you know that you can tell Google which image of your practice, company, or firm to show when someone finds you through search? Learn about how to exploit this new feature, as well as all about other new tools you can use to promote your business and impress new patients or customers. Then let us know what you think in the comments.