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How to Build a Buyer Persona from Scratch [Wonkish]

October 7, 2015Jonathan FinegoldContent CurationTips and Tricks

Buyer personas are character sheets that you can build to define a typical customer. By collecting information on your customers, you can use it to inform your digital marketing strategy. But, building a buyer persona is not easy. We share some advice on how to go about collecting the data you need.

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What Moz’ 2015 Local Search Survey Means to You

September 30, 2015Jonathan FinegoldLocal SEO, Paid Advertisement, Search Engine Optimization2 comments

Last week, Moz released their 2015 local search ranking factors survey. We review three of the main takeaways, including the importance of a holistic approach to SEO, the role of reviews, and why you should diversify your marketing strategy.

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5 plugins you should have on your WordPress site.

5 WordPress Plugins You Should Have

September 23, 2015Jonathan FinegoldSearch Engine Optimization, Web Development

WordPress plugins make improving your website easy, especially if you don’t have a strong background in web design or if you need to allocate your scarce resources towards more important ends. But, there are a lot of plugins out there. Too many, even. We review the five that you should definitely have.

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Structured Data: Why Your Website Needs It

What is Structured Data and Why Should I Have It?

September 16, 2015Jonathan FinegoldLocal SEO, Search Engine Optimization1 comment

Google’s John Mueller recently announced that structured data might become a direct ranking factor. This comes as no surprise, because structured data has been an important SEO element for a long, long time. Learn what it is, what it does for you, and how can you check if your website has it.

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Beware of Garage SEO

September 2, 2015Jonathan FinegoldSearch Engine Optimization

Low-cost SEO services are enticing, but over the long-run they can actually turn out to be quite expensive. I relate the experience of a local attorney who had me audit his website, after having invested in “low-cost SEO.” He learned the hard way that that hiring a person or an agency you can trust is worth the premium.

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4 Common Google My Business Stumbling Blocks

August 26, 2015Jonathan FinegoldLocal SEOGoogle, Google My Business, Tips and Tricks

Google My Business can be difficult to navigate, and the path to a properly branded Google listing can be wrought with difficulties and problems. We discuss four common problems we’ve run across when working with our clients and how resolve them.

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What Great Email Personalization Looks Like

August 20, 2015Jonathan FinegoldContent Curation, Targeted Marketing

With email marketing, personalization makes all the difference. But, personalization goes beyond addressing the recipient by their name. We share some examples of how politicians and companies are finding new ways of making their emails stand out to their constituents and customers. By applying the lessons to your own email marketing, you can start seeing better results.

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Better communication with patients can solve many of your hygiene department problems.

Solving Hygiene Department Pain Points

August 12, 2015Jonathan FinegoldPaid Advertisement, Social Media, Targeted Marketing1 commentTips and Tricks

An unproductive hygiene department might be costing you over $100,000 a year in lost business. Learn how to use the existing elements of your marketing strategy to increase productivity in your office by scheduling more appointments.

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An office manager speaking to a patient.

Not Listening in On Patient Calls is Synonymous with Losing Money

August 5, 2015Jonathan FinegoldConversion Optimization, Relationship BuildingTips and Tricks

You’d be surprised by some of the mistakes office managers and other staff members can make when speaking to prospective patients over the phone. We’ve even had cases where the office manager sends the patient directly to a competitor! By listening in on phone calls to your practice you can catch these mistakes and fix them, making sure you don’t lose money for the same reason again.

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Does Your Site Reflect the Quality of Your Services?

July 31, 2015Jonathan FinegoldContent Curation, Conversion Optimization, Web Development1 comment

Your website serves a first impression, and if it’s not to the same standard as your products or services you may be sending prospective customers the wrong idea about your business. Having a high-quality website is paramount for communicating to customers what they can expect from doing business with you.

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Now Media Group
Phone: (858) 333-8950
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