Buyer personas are character sheets that you can build to define a typical customer. By collecting information on your customers, you can use it to inform your digital marketing strategy. But, building a buyer persona is not easy. We share some advice on how to go about collecting the data you need.
Last week, Moz released their 2015 local search ranking factors survey. We review three of the main takeaways, including the importance of a holistic approach to SEO, the role of reviews, and why you should diversify your marketing strategy.
WordPress plugins make improving your website easy, especially if you don’t have a strong background in web design or if you need to allocate your scarce resources towards more important ends. But, there are a lot of plugins out there. Too many, even. We review the five that you should definitely have.
Google’s John Mueller recently announced that structured data might become a direct ranking factor. This comes as no surprise, because structured data has been an important SEO element for a long, long time. Learn what it is, what it does for you, and how can you check if your website has it.
Low-cost SEO services are enticing, but over the long-run they can actually turn out to be quite expensive. I relate the experience of a local attorney who had me audit his website, after having invested in “low-cost SEO.” He learned the hard way that that hiring a person or an agency you can trust is worth the premium.
Google My Business can be difficult to navigate, and the path to a properly branded Google listing can be wrought with difficulties and problems. We discuss four common problems we’ve run across when working with our clients and how resolve them.
With email marketing, personalization makes all the difference. But, personalization goes beyond addressing the recipient by their name. We share some examples of how politicians and companies are finding new ways of making their emails stand out to their constituents and customers. By applying the lessons to your own email marketing, you can start seeing better results.
An unproductive hygiene department might be costing you over $100,000 a year in lost business. Learn how to use the existing elements of your marketing strategy to increase productivity in your office by scheduling more appointments.
You’d be surprised by some of the mistakes office managers and other staff members can make when speaking to prospective patients over the phone. We’ve even had cases where the office manager sends the patient directly to a competitor! By listening in on phone calls to your practice you can catch these mistakes and fix them, making sure you don’t lose money for the same reason again.
Your website serves a first impression, and if it’s not to the same standard as your products or services you may be sending prospective customers the wrong idea about your business. Having a high-quality website is paramount for communicating to customers what they can expect from doing business with you.