Jonathan, Now Media Group’s Head of SEO, was included in a recent expert roundup on Google’s upcoming algorithm update and how it will affect SEO. We share his answer and offer examples on what your SEO should look like moving forward.
Not enough small business owners know that they can get precise data on the profitability of their marketing programs. If this is you, don’t worry, because we explain what conversion tracking is and how it works. Know how much revenue your marketing is earning you.
Today’s successful SEO involves using different platforms, otherwise called channels, like your website and like Facebook, to attract customers to your business. Knowing how to mix and match different marketing elements, so that they reinforce each other, requires a lot of creativity and ingenuity. It also requires something different, that will help your business stand out and differentiate itself from your competitors. We explain by way of two examples.
98 percent of visitors won’t convert the first time they reach your website. Retargeting helps to remind them that your website is there to come back to, helping your customers complete their decision-making process.
Now Media Group will be exhibiting at the ICOI’s 2016 Winter Symposium, alongside with the Misch Implant Institute. We look forward to seeing you there!
With 2016 here, we take a look back at 2015 and review our most popular blogs. If you haven’t read these, they come highly recommended! We also take this opportunity to review our work, including our revamping of our InfoSite campaigns and the new optimized, mobile-responsive websites we’ve built for our awesome clients. Most importantly, we look forward to 2016 and this opportunity to push the bar even higher.
Blogging once or twice a month is certainly better than not blogging at all, but if you are not blogging at least four times a month you aren’t getting the full benefit of your investment. Frequent blogging will earn you a dedicated audience, will allow you to target a wider variety of patients and customers at different points in their buying process, and will reinforce your SEO efforts.
Your website is your patient’s first impression of you and your practice, so it should embody your personality and your culture. Award-winning graphic designer Ashley Hildebrand offers some of her insight on how to accomplish this, as well as on the do’s and dont’s of dental web design. Join the interview in the comments!
Now Media Group is known for its dental implant InfoSite campaigns, which help our clients attract high-value patients by dominating exclusive, treatment-specific markets. We work hard to continuously improve our product, so that we can help you to the best of our abilities. But there are a few things we can’t do without your help. We share some ideas on how you can help us make your InfoSite the best website in your market.
The 2015 holiday season is upon us! That means special holiday hours for your business. Learn how to tell Google what these hours are, so that they’ll display them to customers searching for you on their search engine. Then learn how to make sure all of your online listings are displaying the right holiday hours for your business.