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SEO vs. PPC

SEO vs PPC: Identifying the Right Strategy for Business Growth Should you invest time into search engine optimization (SEO) for sustained organic growth or pay for quick results with pay-per-click (PPC) advertising?…
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One Year of Topical Authority

Does Topical Authority Really Work? In 2023, our team of digital marketers set out to find a new strategy that would bring our clients higher website traffic and a better online presence.…
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attribution modeling

What is Attribution Modeling?

The Key to Marketing ROI: Mastering Attribution Modeling Attribution modeling has emerged as an essential practice for businesses navigating the complexities of multi-channel marketing. By accurately attributing credit across the touchpoints in…
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Google on desktop and mobile

Google Ads: The Leading PPC Platform

The Search for Marketing Dominance Pay-per-click (PPC) advertising is one of the hottest marketing strategies today. With major platforms like Google Ads, Bing Ads, and Facebook Ads competing for the top spot,…
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attribution modeling

Combating Social Media Fatigue

Strategies That Will Keep Your Audience Hooked Social media plays a pivotal role in connecting individuals, sharing content, and fostering communities. However, audiences often experience social media fatigue, leading to disengagement and…
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web design

Are You Killing Your Website?

Your Guide to Avoiding Common Website Mistakes Did you know a one-second delay in website loading time can lead to a seven percent decrease in conversions? A poorly functioning website can be…
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