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Google’s Next Penguin Update & the Future of SEO

February 10, 2016Jonathan FinegoldCompany News, Search Engine Optimization2 commentslink building

Jonathan, Now Media Group’s Head of SEO, was included in a recent expert roundup on Google’s upcoming algorithm update and how it will affect SEO. We share his answer and offer examples on what your SEO should look like moving forward.

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Conversion tracking cover photo.

Are You Tracking the Return on Your Marketing?

February 4, 2016Jonathan FinegoldConversion OptimizationAdWords, digital analytics

Not enough small business owners know that they can get precise data on the profitability of their marketing programs. If this is you, don’t worry, because we explain what conversion tracking is and how it works. Know how much revenue your marketing is earning you.

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Be Bold: SEO & Multichannel Marketing in 2016

January 28, 2016Jonathan FinegoldConversion Optimization, Search Engine Optimization, Targeted Marketingmultichannel marketing

Today’s successful SEO involves using different platforms, otherwise called channels, like your website and like Facebook, to attract customers to your business. Knowing how to mix and match different marketing elements, so that they reinforce each other, requires a lot of creativity and ingenuity. It also requires something different, that will help your business stand out and differentiate itself from your competitors. We explain by way of two examples.

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Retargeting PPC

Why We’re Retargeting and Why You Should Too

January 20, 2016Jonathan FinegoldPaid Advertisement, Targeted Marketing

98 percent of visitors won’t convert the first time they reach your website. Retargeting helps to remind them that your website is there to come back to, helping your customers complete their decision-making process.

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Now Media Group will be at the 2016 ICOI Winter Symposium.

Now Media Group at the ICOI’s Winter Implant Symposium

January 6, 2016Now Media GroupCompany News

Now Media Group will be exhibiting at the ICOI’s 2016 Winter Symposium, alongside with the Misch Implant Institute. We look forward to seeing you there!

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Now Media Group's 2015 Review

Now Media Group’s 2015 in Review

December 30, 2015Jonathan FinegoldCompany News1 comment

With 2016 here, we take a look back at 2015 and review our most popular blogs. If you haven’t read these, they come highly recommended! We also take this opportunity to review our work, including our revamping of our InfoSite campaigns and the new optimized, mobile-responsive websites we’ve built for our awesome clients. Most importantly, we look forward to 2016 and this opportunity to push the bar even higher.

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Small businesses should be blogging no less than four times a month.

How Often Should I Blog?

December 7, 2015Jonathan FinegoldBlogging

Blogging once or twice a month is certainly better than not blogging at all, but if you are not blogging at least four times a month you aren’t getting the full benefit of your investment. Frequent blogging will earn you a dedicated audience, will allow you to target a wider variety of patients and customers at different points in their buying process, and will reinforce your SEO efforts.

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We interview award-winning graphic designer Ashley Hildebrand.

Dental Design with Ashley Hildebrand [Interview]

November 25, 2015Jonathan FinegoldWeb DevelopmentInterview

Your website is your patient’s first impression of you and your practice, so it should embody your personality and your culture. Award-winning graphic designer Ashley Hildebrand offers some of her insight on how to accomplish this, as well as on the do’s and dont’s of dental web design. Join the interview in the comments!

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How to spruce up your infosite.

Spruce Up Your InfoSite!

November 18, 2015Jonathan FinegoldWeb DevelopmentInfoSites, Tips and Tricks

Now Media Group is known for its dental implant InfoSite campaigns, which help our clients attract high-value patients by dominating exclusive, treatment-specific markets. We work hard to continuously improve our product, so that we can help you to the best of our abilities. But there are a few things we can’t do without your help. We share some ideas on how you can help us make your InfoSite the best website in your market.

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Make sure Google displays your holiday hours.

Get Your Special Holiday Hours Displayed on Google

November 5, 2015Jonathan FinegoldLocal SEO, NewsGoogle My Business

The 2015 holiday season is upon us! That means special holiday hours for your business. Learn how to tell Google what these hours are, so that they’ll display them to customers searching for you on their search engine. Then learn how to make sure all of your online listings are displaying the right holiday hours for your business.

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Now Media Group
Phone: (858) 333-8950
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