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Better communication with patients can solve many of your hygiene department problems.

Solving Hygiene Department Pain Points

August 12, 2015Jonathan FinegoldPaid Advertisement, Social Media, Targeted Marketing1 commentTips and Tricks

An unproductive hygiene department might be costing you over $100,000 a year in lost business. Learn how to use the existing elements of your marketing strategy to increase productivity in your office by scheduling more appointments.

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An office manager speaking to a patient.

Not Listening in On Patient Calls is Synonymous with Losing Money

August 5, 2015Jonathan FinegoldConversion Optimization, Relationship BuildingTips and Tricks

You’d be surprised by some of the mistakes office managers and other staff members can make when speaking to prospective patients over the phone. We’ve even had cases where the office manager sends the patient directly to a competitor! By listening in on phone calls to your practice you can catch these mistakes and fix them, making sure you don’t lose money for the same reason again.

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The Now Media Group home page!

Does Your Site Reflect the Quality of Your Services?

July 31, 2015Jonathan FinegoldContent Curation, Conversion Optimization, Web Development1 comment

Your website serves a first impression, and if it’s not to the same standard as your products or services you may be sending prospective customers the wrong idea about your business. Having a high-quality website is paramount for communicating to customers what they can expect from doing business with you.

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Use your daily interactions with patients to build your brand.

4 Ways to Get More Out of Your Dental Appointment Cards

July 22, 2015Jonathan FinegoldRelationship BuildingTips and Tricks

You can do a lot of things to market your practice on your own. Appointment cards, for example, can be better used to draw attention to your social media accounts, so that you can regularly engage with your patients and their friends.

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Do you have an online community?

Doing Social Media Right: How to Build Your Facebook Community

July 16, 2015Jonathan FinegoldRelationship Building, Social Media

By building a social media community you establish a loyal and exclusive audience that you can build a relationship of trust with. We give some advice on how to go about building your business’ online community, so that you can start to promote your services.

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Local search graphic

Grow Your Business with Local SEO [Infographic]

July 8, 2015Jonathan FinegoldLocal SEO1 commentInfographics

Local SEO can put your business on the digital map, so that when people in your neighborhood search for your products or services they find your business. Check out our infographic to learn why you need Local SEO and what the process involves.

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Pay-per-click earns your business immediate visibility.

Where Should I Advertise: Bing or Google?

July 2, 2015Jonathan FinegoldPaid Advertisement, Targeted MarketingAdWords, Bing

Bing and Google both offer their platforms to advertise small businesses like yours. Which is best for your market? We offer some insight that can help you decide where your investment will garner the greater return.

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If you care about your patients, your patients will care about you.

5 Ways to Make Happier Patients

June 24, 2015Jonathan FinegoldRelationship Building1 commentReputation Management

Happy patients make for a successful dental practice. Here are five actionable tips you can follow to help improve spirits in your office, to earn your dentistry positive reviews, and to make sure your patients come back. And it’s all things you can do for free and as simple as just smiling more often.

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Search engines remain the largest source of consumer traffic.

What is SEO and Why Do I Need It?

June 17, 2015Jonathan FinegoldSearch Engine Optimization

As long as most of your customers and patients are finding your website through third parties, like search engines and social media, SEO will always be a relevant and crucial part of your internet marketing.

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Show future patients that you can take criticism.

How to Respond to Negative Online Reviews

June 10, 2015Jonathan FinegoldRelationship Building2 commentsReputation Management

Negative reviews are a part of business life. Even a minor mistake can induce a customer to write a bad review about your business. The best approach to responding to such a review is to empathize and sympathize with the reviewer, apologize for their bad experience (whether or not it was your business’ fault), and restate your business’ emphasis on providing high-quality service.

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Now Media Group
Phone: (858) 333-8950
Fax: (858) 408-1837
Hours: Monday – Friday 7am – 3:30pm

7777 Alvarado Rd. Suite 706
La Mesa, CA 91942

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