You’d be surprised by some of the mistakes office managers and other staff members can make when speaking to prospective patients over the phone. We’ve even had cases where the office manager sends the patient directly to a competitor! By listening in on phone calls to your practice you can catch these mistakes and fix them, making sure you don’t lose money for the same reason again.
Your website serves a first impression, and if it’s not to the same standard as your products or services you may be sending prospective customers the wrong idea about your business. Having a high-quality website is paramount for communicating to customers what they can expect from doing business with you.
You can do a lot of things to market your practice on your own. Appointment cards, for example, can be better used to draw attention to your social media accounts, so that you can regularly engage with your patients and their friends.
By building a social media community you establish a loyal and exclusive audience that you can build a relationship of trust with. We give some advice on how to go about building your business’ online community, so that you can start to promote your services.
Local SEO can put your business on the digital map, so that when people in your neighborhood search for your products or services they find your business. Check out our infographic to learn why you need Local SEO and what the process involves.
Bing and Google both offer their platforms to advertise small businesses like yours. Which is best for your market? We offer some insight that can help you decide where your investment will garner the greater return.
Happy patients make for a successful dental practice. Here are five actionable tips you can follow to help improve spirits in your office, to earn your dentistry positive reviews, and to make sure your patients come back. And it’s all things you can do for free and as simple as just smiling more often.
As long as most of your customers and patients are finding your website through third parties, like search engines and social media, SEO will always be a relevant and crucial part of your internet marketing.
Negative reviews are a part of business life. Even a minor mistake can induce a customer to write a bad review about your business. The best approach to responding to such a review is to empathize and sympathize with the reviewer, apologize for their bad experience (whether or not it was your business’ fault), and restate your business’ emphasis on providing high-quality service.
The toughest part of marketing on Facebook can be getting followed by your patients and by potential patients. Here are five things you can do to help build your practice’s Facebook presence and use your fan page to acquire future patents.