Inbound Dynamics - Dental & Small Business Marketing Blog

Build Your Reputation and Become an Expert

August 22, 2014Jonathan FinegoldSearch Engine Optimization4 commentsonline marketing, SEO

Search engines, like Google, Yahoo!, and Bing, are designed to accomplish one thing: given a search query, they want to connect the user with the website of highest value. One question that naturally follows is: how do search engines judge the quality of a website? One method is by author reputation. When a website has…

The Short and Long-Tail of Search Engine Optimization

June 24, 2014Jonathan FinegoldSearch Engine Optimization1 commentSEO

You have most likely heard of the term “keyword optimization.” If you haven’t, the gist of the concept is to optimize the content of a webpage to maximize the probability of a user finding your site on Google, Yahoo!, or some other search engine. Seems straightforward enough, right? Keyword optimization, nevertheless, becomes difficult when choosing…