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Showoff Your Business with New Google My Business Tool

February 25, 2015Jonathan FinegoldLocal SEO, NewsGoogle, Google My Business, Reputation Management

Did you know that you can tell Google which image of your practice, company, or firm to show when someone finds you through search? Learn about how to exploit this new feature, as well as all about other new tools you can use to promote your business and impress new patients or customers. Then let us know what you think in the comments.

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SEO is changing, here are 5 terms you should know to keep up.

Five SEO Terms You Need to Know for 2015

February 19, 2015Jonathan FinegoldConversion Optimization, Search Engine Optimization2 commentsSEO, web design

Search engine optimization (SEO) is more than just dropping content and cleaning up backlinks. Today, we share with you five SEO terms you should know to take your internet presence to the next level and to maximize the return on your investment into your digital marketing strategy. Let us know what you think: give our consultants a call or leave a comment!

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Google’s Knowledge Graph Goes Local

January 26, 2015Jonathan FinegoldNews, Search Engine Optimization

Google’s Knowledge Graph provides searchers with information on what they are searching. For small businesses, the Knowledge Graph provides a window through which searchers can get to know the company or practice. It’s important to keep track of changes to this feature of Google so that you can adjust your marketing strategy accordingly. One change you should know is Google’s efforts to localize and contextualize Knowledge Graph results.

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Five Features Introduced by Google This Week

January 16, 2015Jonathan FinegoldNews1 commentGoogle

Google is continuously working at improving existing products and introducing new ones. Keeping up with all these changes can be a chore. Now Media Group makes it easy and explains five recent Google updates we think you should know about.

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Visual reference of the Local Pack

Are Your Local Patients Finding You?

January 14, 2015Jonathan FinegoldLocal SEO2 commentsonline marketing, SEO

Is your practice or business showing up on Google Local results? Google Local is designed to funnel patients to the highest quality practices in their geographic area. If your business isn’t showing up, you may be missing out on a high value source of patients. Learn more about how to make your business’ online presence competitive, to make sure prospective patients see your practice first.

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Why Social Media Matters

December 3, 2014Jonathan FinegoldSearch Engine Optimization, Social Media1 commentonline marketing, SEO

  Did you know that the average person spends 2–4 hours per day on one or more social networks? Twitter, Google+, Facebook, Pinterest, and various other social media websites are more and more becoming standard facets of our lives, and not just for talking to friends and family. These social networks also act as sources…

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An example of one of our responsive websites.

Google Turns Up the Heat on Non-Mobile Friendly Sites

November 20, 2014Jonathan FinegoldSearch Engine Optimization, Web Developmentmarketing, responsive

(Image Credit: Ashley Hildebrand) Is your website responsive? If it’s not, you’re losing patients: 35 percent of search traffic in the United States today originates from mobile devices, including smartphones and tablets, and this figure will continue to increase. Mobile internet use has surged by 67 percent over the past 12 months. Over time, mobile search…

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Reviews are one of the most important aspects of your online branding.

Genuine Online Reviews Make a Difference

October 22, 2014Jonathan FinegoldRelationship Building, Search Engine Optimization4 commentsReputation Management

Human relationships are trust-based, and this truism carries forward to the relationship between a doctor and his or her patients. How do they know you will achieve the results they’re seeking? Trust. How is that trust established? Reputation. In the online world, the leading method of building a strong, positive reputation is through patient reviews….

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How Your Infosite Helps Your Main Site

October 16, 2014Jonathan FinegoldSearch Engine Optimization, Targeted Marketing

One of Now Media Group’s specialties is the infosite, which is a website that is dedicated exclusively to providing patients with a rich amount of information about a particular treatment. For an example, check out the dental implants infosite we’ve recently built for Dr. Medhat Dawoud, in West Orange, NJ. A common question we’re asked…

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Google Prizes Quality, Not Quantity

September 16, 2014Jonathan FinegoldBlogging, Content Curation1 comment

There are myriad agencies out there promising their clients 20 blogs per month as a part of a search engine optimization package. Be wary, very wary. While blogging should absolutely be considered an integral facet of a well optimized website, not all blogging strategies are made from the same silk. Writing quality content is labor-intensive…

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Now Media Group
Phone: (858) 333-8950
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