Google’s Knowledge Graph provides searchers with information on what they are searching. For small businesses, the Knowledge Graph provides a window through which searchers can get to know the company or practice. It’s important to keep track of changes to this feature of Google so that you can adjust your marketing strategy accordingly. One change you should know is Google’s efforts to localize and contextualize Knowledge Graph results.
Google is continuously working at improving existing products and introducing new ones. Keeping up with all these changes can be a chore. Now Media Group makes it easy and explains five recent Google updates we think you should know about.
Is your practice or business showing up on Google Local results? Google Local is designed to funnel patients to the highest quality practices in their geographic area. If your business isn’t showing up, you may be missing out on a high value source of patients. Learn more about how to make your business’ online presence competitive, to make sure prospective patients see your practice first.
Did you know that the average person spends 2–4 hours per day on one or more social networks? Twitter, Google+, Facebook, Pinterest, and various other social media websites are more and more becoming standard facets of our lives, and not just for talking to friends and family. These social networks also act as sources…
(Image Credit: Ashley Hildebrand) Is your website responsive? If it’s not, you’re losing patients: 35 percent of search traffic in the United States today originates from mobile devices, including smartphones and tablets, and this figure will continue to increase. Mobile internet use has surged by 67 percent over the past 12 months. Over time, mobile search…
Human relationships are trust-based, and this truism carries forward to the relationship between a doctor and his or her patients. How do they know you will achieve the results they’re seeking? Trust. How is that trust established? Reputation. In the online world, the leading method of building a strong, positive reputation is through patient reviews….
One of Now Media Group’s specialties is the infosite, which is a website that is dedicated exclusively to providing patients with a rich amount of information about a particular treatment. For an example, check out the dental implants infosite we’ve recently built for Dr. Medhat Dawoud, in West Orange, NJ. A common question we’re asked…
There are myriad agencies out there promising their clients 20 blogs per month as a part of a search engine optimization package. Be wary, very wary. While blogging should absolutely be considered an integral facet of a well optimized website, not all blogging strategies are made from the same silk. Writing quality content is labor-intensive…
Search engines, like Google, Yahoo!, and Bing, are designed to accomplish one thing: given a search query, they want to connect the user with the website of highest value. One question that naturally follows is: how do search engines judge the quality of a website? One method is by author reputation. When a website has…
You have most likely heard of the term “keyword optimization.” If you haven’t, the gist of the concept is to optimize the content of a webpage to maximize the probability of a user finding your site on Google, Yahoo!, or some other search engine. Seems straightforward enough, right? Keyword optimization, nevertheless, becomes difficult when choosing…