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How We Make YOU the Topical Authority [UPDATED 2018]

August 23, 2018Jonathan FinegoldContent Curation, Web Development1 comment

In a highly competitive market, your goal should be being the authority on your product or service to your customers. The way you do that is by providing a range of content that addresses the various motivations behind the search queries your customers used to find you. We show you how to go about doing this by using our dental implant InfoSite as an example.

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Google’s “Medic” Update: What You Need to Know & 8 Things You Can Do About It

August 16, 2018Jonathan FinegoldContent Curation, Search Engine Optimization

Google is constantly updating its algorithm, oftentimes without even explicitly knowing. It uses machine learning to find patterns in the data and redefine rules based on these findings. For a while, we had gotten past the age of big, sudden algorithm changes with significant impact across the board, like Penguin and Panda, and had entered…

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Why Do You Do What You Do?

August 2, 2018Jonathan FinegoldBusiness, Relationship Building

In the late 1990s, a gentleman by the name of Nick Swinmurn was looking to buy a specific shoe at a San Francisco mall. He wanted brown Airwalks. After browsing through the mall’s shoe stores he left without finding what he originally came for. In 1999, Swinmurn, along with Tony Hsieh and Alfred Lin, founded…

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How to pre-qualify your PPC leads

3 Easy Ways to Pre-Qualify Paid Advertisement Leads

July 19, 2018Jonathan FinegoldPaid Advertisement

“Google ads don’t work for me, I get a lot of Medicare patients.” Controlling for lead quality is one of the most crucial, and often neglected, elements of an ad campaign. If the campaign is sending you bad leads, then why invest in it? Bad lead quality is not a good reason to cancel your…

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The Right Google Ads Metrics for Informed Business Decisions

July 2, 2018Jonathan FinegoldPaid Advertisement

Online advertising platforms, including Google and Facebook, make it incredibly easy to track and measure ad performance. We know how many times an ad was shown. How many people clicked on it. How those people engage with the landing page. And, finally, how many visitors converted into leads. That’s just the surface. With such a…

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The Art and Business of Inspiring Your Customers

June 25, 2018Jonathan FinegoldBusiness, Marketing

There are certain conversations that stay with me forever. One of these I wasn’t even a part of. I was sitting in the dining area, next to the kitchen, training the Tony Robbins editorial team on SEO. I had only recently arrived at the company, I barely knew anyone. One of the head coaches comes…

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A lack of sales training may be killing your practice or business.

Why You’re Leaving $25,000 Bills on the Sidewalk

May 14, 2018Jonathan FinegoldBusiness

How many thousand-dollar bills are you leaving on the sidewalk? We had a client in northern California who had invested in a dental implant lead generation website. Her website ranked at the top of Google for all the major decision-making key terms and generated inbound phone calls asking to set appointments. These calls are tracked…

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The qualities of a top agency

The Habits of Excellence and the Qualities of a Top Agency

April 30, 2018Jonathan FinegoldMarketing

“We are what we repeatedly do. Excellence, then, is not an act but a habit,” wrote Will Durant, summing up a point made by Aristotle over 2,000 years before. I remember the night I decided to take the Marketing Director job at Now Media Group as if it were yesterday. I was lying in bed…

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Why Dentists are Investing in Yelp and You Should Too

August 22, 2017Jonathan FinegoldPaid Advertisement

Do you know how often Yelp shows up on the first page of Google for a local dentist search? 97 percent of the time. I did the math myself. I looked at 140 different cities, as small as 6,191 souls to as many as 8.5 million. I recorded where the first Yelp listing showed up…

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Is your Content Failing? Here’s Why You NEED to Work with Your Marketing Team!

June 26, 2017Nicholas NapierLawblawging, blogging, Content Marketing, law, marketing

Content is everywhere. What makes your law content superior to your competition? You have it, your rivals have it, and almost anyone who wants to reap the benefits of digital marketing has it. But the more important question isn’t who’s using content – it’s how does your content stand out and what is it actually doing…

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Now Media Group
Phone: (858) 333-8950
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