All businesses can benefit from high quality content, and law firms are no exception. The rise in popularity of “blawging”, or blogs written by lawyers, shows that many attorneys understand the power of content. But not just any content will do. Content can do a lot for you, but only if it’s of top…
Digital marketing is surging in popularity, and if your law firm is skipping out on it, you’re losing valuable clients to the competition. Research confirms that digital marketing is not only on the rise, but it’s highly effective. It’s no longer enough to simply have a website, now it must be optimized with strong links…
The real challenge with making a list of outstanding marketing apps is narrowing it down. From managing contacts to helping you brainstorm ideas, there are dozens of ways that business apps help lawyers and entrepreneurs get ahead. In an age where digital marketing can make the difference between 10 clients and 1000, every tool offers…
E-commerce, or the buying and selling of products and services online, is seeing a massive increase in popularity that shows no sign of slowing down. Expected to surpass 2 billion in revenue in 2017 and 4 billion by 2020, more and more consumers are turning to the internet for the products and services they need….
No matter the size of your company, customer reviews are an inescapable reality of business in 2017. With wide-reaching review websites like Yelp, Angie’s List and Google Reviews, the average customer has the power to have their complaints heard throughout the world. Whether you’re Apple or a local bakery, it’s impossible to please all of…
When it comes to having a website rank well, you’ll probably see a lot of talk about links. A link is a piece of data connected to text that points to a location on the internet. A link to your business on another website will bring users from that source to your website. Anytime someone…
Boy, was I surprised when a client asked me whether his InfoSite is hurting his main practice site’s SEO. I was surprised, because the answer is an unequivocal ‘no.’ Learn how your InfoSite acts as a powerful citation and link to your main site, helping its search visibility, and how it helps to brand you as a local expert in the InfoSite’s topic.
Google has changed how its search results page looks again. This time, they’ve removed all the ads on the sidebar and added a fourth to the top, pushing organic listings further down. We discuss what this means for your pay-per-click campaign and for your SEO investment.
Jonathan, Now Media Group’s Head of SEO, was included in a recent expert roundup on Google’s upcoming algorithm update and how it will affect SEO. We share his answer and offer examples on what your SEO should look like moving forward.
Not enough small business owners know that they can get precise data on the profitability of their marketing programs. If this is you, don’t worry, because we explain what conversion tracking is and how it works. Know how much revenue your marketing is earning you.