Seth Godin, “Overwriting“ Overwriting has a long tradition, particularly among academics. Make it a bit more complex and wordy than it needs to be. Write run-on sentences. Apparently, complicated writing must be more true. And yet, the articles and books that stand the test of time are straightforward. They’re memorable. They can be understood by…
People don’t like doing business with a company, they like doing business with a person. Unsurprising, then, how many business owners and entrepreneurs have leveraged social media to promote their expertise, personality, and authority to establish themselves as not just “some person,” but authorities in their subject. What is authority marketing? How does one become…
Is SEO a black hole for small businesses? To the many who spend a lot of money month after month, it sure feels that way, especially if you’re not quite sure where that money is being spent. It shouldn’t be that way. In a world where Google is completely intertwined with our lives (and your…
There has never been a better time for entrepreneurial women to create the business they’d always dreamed of. As of 2018, there are 12.3 million women-owned businesses in the U.S. and that number is growing. Inspiring stories of growth and success are shared every day as more women strike out on their own. If you’re…
One of the most frustrating experiences for any SEO is when a site with duplicate content or spammy backlinks outperforms a competitor who has done everything right. How does that happen? John Mueller, a webmaster trends analyst at Google, recently shed some light on why Google will sometimes rank more poorly optimized websites. According to…
Do you have a favorite genre of books? What percentage of your reading does this genre make up? If that percentage is very high, like above 50 percent, there are good reasons for branching out. Reading at all is great, and becoming rarer, so kudos, but if you want to take that next step and…
Managing and running an independent, high producing group or team is easier said than done. It’s a multi-faceted task that requires, among other things, empathy, emotional intelligence, and strategic thinking. It’s a job that places you, the manager, in different roles, going from coach and mentor in one instance to disciplinarian in the next. Management…
If you haven’t noticed already, I have an esoteric taste in books. I recently finished Donald Engel’s Alexander the Great and the Logistics of the Macedonian Army, which — despite the title and subject matter — is a remarkably interesting and insightful book. The breadth of Engels’ research is impressive, as he’s able to unite…
There are a lot of patient management systems out there. A small handful dominate the market. Which one is best? What are the strengths and weaknesses of each? We conducted a survey to hear directly from the dentists using these systems what they liked and disliked. Breaking down the answers, we put together this report…
How are you allocating your SEO resources? What about determining where the next SEO hour will have the most impact on revenue? Or figuring out whether your SEO efforts need to be paired with conversion optimization to get more revenue out of that organic traffic? These are some of the questions around which I’ve structured…