Backlinks are hyperlinks from other websites that direct to your website. They’re like votes of confidence from one website to another and are considered a testament to the credibility and relevance of your website. However, broken links can negatively impact this credibility, as they lead to a poor user experience.
Backlinks from reliable and relevant sources are vital for improving a website’s search rankings and overall trustworthiness. These links not only enhance the visibility of a website but also contribute to its domain authority. Internal links within a website provide a connection between pages, making each page more valuable and enhancing the search engine ranking of the linked page.
Title Tags and Meta Descriptions
Think of title tags and meta descriptions as the cover and blurb of a book — they provide search engines and users a snapshot of what your page or website is about. By creating compelling title tags and meta descriptions, you can significantly influence your click-through rate (CTR) and improve your search rankings.
Title tags are a primary relevancy signal for SEO. Research suggests title tags that commence with a keyword achieve superior results. Meta descriptions don’t have a direct influence on SEO but can affect CTR, which is an essential ranking factor.