Structured Data

The SEO Edge You’ve Been Missing

Boost Your SEO and User Experience

Ever wondered why your Google search results are so precise, or how Amazon knows what product you might be interested in next? The secret is structured data. It’s like a secret language that websites use to communicate with search engines, giving them more information about the website’s content. And guess what? It’s not just for the tech giants. Structured data can boost SEO and enhance user experience for businesses of all sizes.

At Now Media Group, we’ll take care of your website by ensuring that’s correctly optimized with structured data. To get started with our digital marketing services, contact our team today. You don’t want to miss out on the results we can achieve for your business.

What Is Structured Data?

Structured data refers to information that’s organized and formatted in a way that makes it easily understandable and accessible by both humans and computers. It’s typically presented in a tabular or hierarchical format with clear definitions for each data element and the relationships between them. Structured data is commonly used in databases, spreadsheets, and structured markup languages like XML and JSON.

Such an organization enables search engines to process the data more efficiently, resulting in more pertinent search results for users.

ad copy

The Role of Structured Query Language (SQL)

SQL (Structured Query Language) is a programming language used to manage and manipulate structured data in relational databases. SQL helps index the massive amounts of data in SQL databases, making it easier to find the specific information you’re looking for. SQL not only helps in retrieving data but also in maintaining and controlling its quality. Essentially, it serves as the gatekeeper of structured data.

Types of Structured Data

  • Relational databases: Tables of data with defined columns and relationships.
  • Spreadsheets: Excel sheets with rows and columns of data.
  • XML (eXtensible Markup Language): A markup language used for structuring and storing data in a hierarchical format.
  • JSON (JavaScript Object Notation): A lightweight data-interchange format used for representing structured data.
  • HTML (Hypertext Markup Language): Although primarily used for web content, HTML can also contain structured data, especially when employing semantic HTML tags like headings, lists, tables, and forms.
Google search

How Search Engines Leverage Structured Data

Enhancing Search Engine Results

When you search for something online, you often see results that include:

  • Images
  • Ratings
  • Prices
  • Other specific details

These are rich results, an enhanced version of standard search results. Utilizing structured data allows search engines to offer users a detailed and informative preview of your website’s content, enhancing its appeal and clickability.

Improving Content Discoverability

Standing out in the densely-populated digital marketplace can be challenging. Structured data assists in highlighting your presence. It increases content discoverability by providing additional context and structure to your content, enabling search engines to understand it more effectively and present it more prominently in search results.

The outcome? Enhanced visibility, boosted click-through rates, and most significantly, an improved user experience.

How to Implement Schema Markup on Your Website

By using the right schema and adding JSON-LD code, you can guide search engines through your website, highlighting the important parts and giving them a deeper understanding of your content. By adding schema markup, you can significantly improve your website’s visibility and search engine performance.

  1. Choosing the Right Schema: The schema you choose should accurately represent your website’s content and highlight the important elements.
  2. Crafting and Adding JSON-LD Code: The next step is writing and incorporating the JSON-LD code into your website. The JSON-LD code is what tells search engines what your website is about and how to navigate it. However, there are plugins that you can add to the backend of your website to make it easier and allow you to skip the coding altogether.
  3. Validating Your Implementation: Following the implementation of your schema markup, the next step is validation. By using tools like Google’s Rich Results Test or’s Markup Validator, you can ensure that your schema markup is correctly implemented and that search engines can understand and use it.

How Structured Data Influences User Experience

Ultimately, user experience is the focal point. Structured data enables faster load times, easier navigation, and personalized content recommendations, all of which contribute to a positive user experience.

Structured Data vs. Unstructured Data

Structured data is highly organized and adheres to a specific format or schema, often resembling tables with rows and columns. Structured data examples include databases, spreadsheets, and data in structured formats like XML or JSON. Structured data is characterized by its clear organization, predefined data types, ease of querying and analyzing, and suitability for traditional data management systems. It’s commonly used in business applications, financial records, and scenarios where data consistency and ease of analysis are essential.

On the other hand, unstructured data lacks a specific format or structure and comes in various forms such as text, images, audio, video, and more. Examples include social media posts, emails, documents, and multimedia content. Unstructured data is challenging to search and analyze without advanced techniques like natural language processing (NLP) or computer vision. Despite its lack of organization, unstructured data is prevalent in areas like social media, customer reviews, and scenarios where data is non-standard or free-form. It’s valuable for sentiment analysis, content recommendation, and image recognition, among others.

Semi-structured data falls between these two categories, having some level of organization but not conforming to the rigid structure of structured data. Examples include XML and JSON documents with flexible data hierarchies.

Digital marketing

Frequently Asked Questions

Don’t Leave Structured Data Out of Your Digital Marketing Strategy

Structured data is like the secret language of the digital world. It helps search engines understand your website, enhance the user experience, and drive business intelligence. Whether it’s improving your website’s SEO, providing personalized recommendations on your e-commerce platform, or driving your business’s decision-making process, structured data is a powerful tool that can transform your digital presence.

Don’t fall behind! Get started with Now Media Group today by contacting our marketing team and setting up your free website evaluation!

Amplify Your Web Presence with Now Media Group