What Is Content Marketing?
Content marketing refers to creating and promoting blogs, videos, infographics, case studies, social media posts, and other forms of media to attract and engage with a clearly defined target audience.
Unlike traditional product-promotional marketing, a high-quality content marketing strategy provides value to prospects and customers rather than direct sales pitches. It’s an effective method of delivering and producing useful content that captures attention, prompting them to take profitable measures.
From motivating blog posts and impactful social media updates to educational videos, content marketing efforts can connect you with potential buyers seeking knowledgeable information, related topics, or answers.