Local SEO and Mobile Devices
Local mobile SEO is a method of optimizing a website for local search results, based on the user’s location. Optimizing for local searches on mobile devices can lead to increased traffic, visibility, engagement, and sales for businesses that prioritize the user experience on a mobile device.
Claiming and Optimizing Your Google My Business Listing
Part of optimizing for local SEO involves claiming and optimizing your Google My Business listing. Completing a Google My Business listing is crucial for mobile SEO as it guarantees that content appears for “near me” searches. To claim your business on Google My Business, you must first go to the Google My Business website and click on the “Start Now” button. After that, you’ll be asked to enter your business name and address.
Once your business is verified, you can start optimizing your Google My Business listing by adding photos, updating business hours, and responding to customer reviews.
Structured data assists search engines in comprehending the content of a website more effectively, resulting in:
- Higher click-through rates
- Greater search visibility
- Faster indexing
- Increased voice search domination