Google Algorithm Updates

Mastering Google’s Ongoing Changes

Our SEO Experts Stay on Top of Google Algorithm Updates

SEO (search engine optimization) is constantly changing due to search engine algorithm updates. When Google releases an algorithm update, websites can expect to see turbulence in rankings, whether that be an increase or decrease in traffic. So, how do you navigate these changes or even keep up with them?

That’s where Now Media Group comes in. As a full-service digital marketing agency, our team keeps track of when a Google algorithm update drops and what types of websites it affects. We’ll adjust our strategies to ensure that you stay at the top of your search results.

If you’re ready to receive the best SEO services, contact us today and schedule your free website evaluation.

What Are Google Algorithm Updates?

Google’s algorithm updates are comprehensive modifications made to Google’s search algorithms and systems, which occur regularly, ensuring that the content served to users is current, helpful, and reliable.

Broad Core Updates

Broad Core Algorithm Updates are general updates aimed at enhancing the quality of search results, impacting a broad spectrum of websites and industries. These updates occur every few months, subtly tweaking the search index and how websites are ranked. However, the impact of a broad-core algorithm update is anything but subtle and can cause big disturbances depending on your industry.

Targeted Updates

Targeted Algorithm Updates focus on specific elements of search. These updates tackle areas such as spam detection, product reviews, or local search results, and may have a more limited effect on certain websites or content. One example is the link spam update, which is designed to identify and eliminate undesirable elements like link spam, ensuring the user’s journey through the search engine results pages is smooth and value-driven.


The March 2024 Core Update

Introducing Google’s largest Core update to date: the March 2024 Core. The SEO world saw big changes over 45 days that, according to Google, helped reduce low-quality and unoriginal content in search results by 45%. Not only did manual spam actions take place at the same time, but Google also decided to merge helpful content updates with Core updates.

In general, the update was designed to show “less content that feels like it was made to attract clicks and more content that people find useful.”

Major Google Algorithm Updates in 2023

2023 saw a lot of changes in the digital marketing world thanks to Google. They rolled out at least nine major updates, with some having larger impacts than others.

How to Adapt and Manage Google Algorithm Changes

  1. Embracing E-E-A-T Principles: E-E-A-T principles form the base upon which superior content is constructed. They represent the pillars of experience, expertise, authoritativeness, and trustworthiness which Google uses to determine a website’s credibility and value. Utilizing these principles within your content means showcasing your knowledge and authority in your industry or niche and when optimized correctly, Google will reward you with higher search ranking results.
  2. Prioritizing User Experience: Within the realm of SEO, user experience holds paramount importance. Strategies to enhance user experience include optimizing your website for speed, ensuring mobile-friendliness, improving ease of navigation, and providing valuable and relevant content to your target audience.
  3. Tracking Search Rankings: We always monitor your search rankings, but we’ll pay extra attention to during and after a core update hits. This allows us to observe the performance of your website, detect any changes that may be attributed to algorithm updates, make changes to our SEO strategies, and understand the impact of Google’s algorithm updates on your website’s ranking.
  4. Improving Affected Content: Enhancing affected content involves assessing the quality of your content, seeking feedback, and making necessary changes to better align with Google’s guidelines and user expectations. It’s about ensuring content remains robust and inviting, regardless of the changing algorithm.

How to Future-Proof SEO Strategies

  • Stay Informed: Keeping updated about Google Algorithm changes helps our team adapt your SEO strategy to align with the latest changes and best practices.
  • Focus on Quality and Relevance: We concentrate on the quality and relevance of your content, ensuring helpful and reliable results for users. This ensures that your website remains valuable and useful to users, as well as site owners, regardless of any future algorithm updates. It’s about being a trusted source of information, always delivering value to your audience.
  • Core Web Vitals: Pay attention to Core Web Vitals metrics like page speed, interactivity, and visual stability, as they play an essential role in ranking and user experience.
  • Adaptability: You should always be prepared to adapt your strategies as new technologies and trends become prevalent. Make sure to continuously monitor your website’s performance.
Google Core imagery

Frequently Asked Questions

At Now Media, Our SEO Experts Stay Ahead of the Google Updates Game

Say goodbye to fearing the next broad core update and other Google algorithm changes. At Now Media Group, our SEO team is constantly monitoring Google’s changes while implementing the best SEO practices to ensure your website remains unscathed after an update.

If you’re ready for top-tier SEO services or other digital marketing techniques, contact our team today to set up your free strategy call.

Amplify Your Web Presence with Now Media Group