Don’t Let a Slow-Loading Website Drive Away Customers
Have you ever visited a website to find it slow-loading and immediately left to find another website that’s quicker and gets you the answers you need right away? A delay of even one second can lead to a significant drop in conversions and user satisfaction. Don’t let your website be one of these cases. If your website is slow, and you’re unsure how to fix it, let our team help you.
At Now Media Group, a full-service digital marketing agency, we offer website speed optimization services to ensure that users stay on your website and convert into loyal customers. So don’t wait any longer and miss out on growing your business! Contact our team of marketers today to set up your free website evaluation.
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In the online world, speed is paramount as it not only determines the effectiveness of your website but also shapes the user experience. Because let’s face it, none of us want to wait forever for a page to load. A slow website can cause users to abandon their cart or seek information elsewhere, leading to a decrease in conversions and revenue. That’s why focusing on website speed is essential for a successful online presence.
Web page loading speed also holds power over your website’s visibility. Search engines, like Google, prioritize websites that load faster, enhancing their search results presence. When your website is slow and doesn’t use SEO (search engine optimization) best practices, you’ll likely be penalized by search engines.
Most internet users rarely venture beyond the first page of search results, or scroll through more than a few links. So, if your website doesn’t load fast enough, it may not rank high on search engine result pages (SERPs), leading to decreased visibility and lost opportunities.
You may be wondering how search engines evaluate site speed. Well, Google, for instance, uses a set of metrics called Core Web Vitals to gauge website performance. These metrics, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), provide valuable insights into a website’s performance and user experience. A faster page load speed can result in improved visibility in search results, attracting more traffic and potentially leading to higher conversions.
If you’re not sure what any of this means, don’t worry, we’ve got you covered. Contact Now Media Group today for your free website evaluation and to get started on your journey to ranking higher!
It’s no longer just the desktop that we have to optimize websites for. Mobile users expect fast-loading websites, too. However, it takes an average of 6 to 10 seconds for websites to load on mobile, which can deter many users. A slow page speed can lead to frustrated users, increased bounce rates, and lost revenue. So, if you want to keep your mobile users engaged and satisfied, make sure your website loads swiftly on their devices.
So, you may think your website loads quickly, but how do you test it? Our technical SEO team consistently tests your website’s performance, ensuring that it’s always the fastest it can be.
Speed test tools are our best friends. These tools make use of various browsers to show the page load time of websites and simulate end-user website experiences from different geographical locations. Website speed testing tracks performance issues across several elements of your web pages, including:
Our team uses a variety of tools to ensure accuracy. Website speed test tools, including Google PageSpeed Insights, GTMetrix, and Pingdom are some of the most reliable.
While front-end performance optimization is vital, it represents only half of the work. To truly optimize your website speed, you also need to look at server-side enhancements.
Your hosting provider plays a vital role in your website’s speed. The type of hosting plan you choose can significantly impact your site’s performance. There are various hosting types, including:
Each type of hosting has its pros and cons, and the right choice depends on factors like your website’s size, traffic, and budget. For instance, shared hosting might be a cost-effective solution for small sites with low traffic, but it might not be sufficient for larger sites with high traffic. In such cases, a dedicated or VPS hosting might be a better option.
Gzip compression works by reducing the size of the HTTP response sent from your server to the user’s browser, decreasing loading times and conserving bandwidth. When enabled, Gzip compression can reduce initial page load times, in some cases up to 90 percent. However, while Gzip compression can dramatically improve your website’s performance, it may increase CPU usage. That’s why it’s vital to monitor your server’s CPU load to ensure that it’s not overtaxed.
Enhancing your website’s speed is not a singular task. It’s a continuous process that requires regular monitoring and maintenance. Given the constant evolution of the digital landscape, what is effective today might not be tomorrow. At Now Media Group, we’ll run website audits each month to ensure your website is optimized and loads quickly.
To optimize website speed, reduce HTTP requests, switch to HTTP/2, optimize image sizes, use a CDN, write mobile-first code, minimize time to first bytes, choose the right hosting service plan, and implement Gzip compression. Additionally, optimize images, limit external scripts, limit redirect usage, and minify CSS and JavaScript files.
A good page speed for SEO is three seconds or less, as Google rewards fast sites over slow ones. Don’t forget to consider mobile page speed when optimizing your website.
Site speed is an important factor for user experience, search engine rankings, mobile users’ expectations, website traffic, and revenue.
Nobody likes a slow website, especially potential customers. If your website is slow and you’re unsure how to fix it, contact one of our representatives today! We’ll discuss your business goals and evaluate your website for free. So don’t lose any more business and reach out to us today!
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
