Keywords That Drive Results
Have you ever wondered how your favorite websites always seem to appear at the top of your search results? It’s not magic; it’s SEO (search engine optimization)! More specifically, it’s the power of effective keyword research. With the right set of keywords, your website can rise to the top of search engine rankings, attracting organic traffic like never before.
At Now Media Group, a digital marketing agency, we perform keyword research for each client. Experience organic keyword growth like never before. With average increases of 2,800% in organically ranking keywords, you’ll be soaring to the top of the SERPs (search engine results pages).
To learn how we can boost your keyword count and attract more organic traffic to your website, call Now Media Group today at (858) 333-8950 to set up your free keyword strategy call.
Table of Contents
Keyword research is the process of identifying words and phrases that people use in search engines, helping you create content that aligns with user queries to boost organic traffic. Keyword research positions you to direct your content strategy toward what your audience is searching for.
But keyword research isn’t a one-off task. It’s an ongoing process that our SEO experts revisit regularly to keep your content fresh and relevant. User queries evolve, and staying current is key to maintaining your SEO advantage. We’ll stay on top of trends and consistently seek to understand how users search with the help of keyword research tools and competitive analysis.
At Now Media Group, we stand out as a leading SEO company committed to delivering exceptional results and helping your business thrive in the digital landscape. When clients choose Now Media Group, they’re also choosing:
Before we even think about your content strategy, we need to research keywords to lay the foundation for creating quality content that ranks well. Effective keyword research helps us identify relevant keywords to target and understand user intent.
The keyword research process starts with identifying core topics. We’ll go over your business ideals and goals and use the following questions to aid in determining the best keywords and keyword topics to target:
Using keyword research tools can make this process much easier. By using a keyword research tool, we can expand the brainstormed list to include thousands of relevant keyword ideas and determine their difficulty as well as their search volumes. The goal is to navigate different paths and find the key strategies to increase your website traffic and give you an advantage over competitors.
Every keyword search carries an intent. It could be someone looking for information, trying to find a specific website, or looking to make a purchase. This is called search intent, and understanding it is crucial in optimizing your content.
Understanding search intent requires getting into the mindset of the searcher. What are they hoping to achieve with their search? By examining the content of top-ranking pages and analyzing the dominant angle, we can get a better idea of the search intent behind a keyword and optimize for it accordingly.
Once our SEO team has a range of target keywords, it’s time to start prioritizing. But how do we decide which keywords to prioritize? The answer lies in relevance. Prioritizing keywords by relevance means focusing on keywords that generate a substantial number of searches per month and are highly relevant to your business. But we also want to maintain a healthy balance of low-competition keywords and high-competition keywords.
After all, it’s easier to rank for a keyword if there’s less competition.
Semantic SEO adds an extra dimension to your content. Instead of focusing on specific keywords, semantic SEO involves optimizing your content for a topic or concept. Semantic keywords are words or phrases related to your main keyword. This helps search engines understand the context and meaning of your content, making it more likely to rank higher in search results.
Search volume data is a crucial component of keyword research. It shows how often a specific keyword is searched for, providing valuable insights into the popularity and demand for specific keywords. By understanding search volume, you can prioritize and target keywords that have a higher search volume, increasing your visibility and traffic.
But search volume data isn’t always straightforward. For instance, a keyword with a high search volume may seem like a great target, but if it’s also highly competitive, you may struggle to rank for it. That’s why we balance search volume with other factors like keyword difficulty and competition.
Keyword difficulty estimates how hard it would be to rank on the first page of Google for a given keyword. It gives you an idea of the level of competition you’re up against. Assessing keyword difficulty can help prioritize our keyword targets.
By focusing on keywords with keyword lower difficulty scores, we can increase your chances of ranking higher in search results.
By placing keywords strategically throughout the content, we can help search engines understand the relevance of your content to specific search queries. This can improve your search engine rankings and drive more organic traffic to your website through search engine optimization.
If you’re conducting keyword research, you’ll want to start by understanding your target audience and their interests. Brainstorm relevant topics related to your website or business. Utilize keyword tools like Google Keyword Planner, SEMrush, or Ahrefs to identify specific keywords related to your topics. If you’re unsure how to conduct proper keyword research, contact our SEO agency to learn more about our digital marketing services.
The best keywords for SEO are those that strike a balance between relevance, search volume, and competition. You want keywords that are highly relevant to your content or business, ensuring they align with the intent of your audience. However, it’s crucial to consider search volume to ensure a reasonable number of people are searching for those keywords. The best SEO keywords are a mix of broad (short-tail) and specific (long-tail) keywords that cater to your audience’s needs while allowing you to compete effectively with similar keywords in your niche.
The time it takes to conduct keyword research can vary widely depending on several factors. For a basic keyword research task focused on a small website or project, it may take a few hours to a day to gather and analyze relevant keywords using tools like Google Keyword Planner or SEMrush. However, for more extensive and competitive projects, comprehensive keyword research can take several days or even weeks. This includes evaluating their monthly search volume, competition, relevance, and potential for conversion.
Are you ready to unlock the potential of your keyword research for SEO with effective strategies? Do you want to increase your organic search engine traffic? With our custom SEO keyword research strategies and techniques, we can optimize your content, improve your search engine rankings, and drive more organic traffic to your website.
Contact Now Media Group at (858) 333-8950 to get started!
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
