Featured Snippets 101
Do you ever wonder why some search results stand out more than others? That would be because of Google’s featured snippets, a “position zero” spot that’s guaranteed to bring you more organic traffic from the search results. However, it’s not as easy as it may seem to grab those coveted spots.
That’s where Now Media Group comes in. As a digital marketing agency, our search engine optimization (SEO) services include creating content that has the potential to grab those featured snippet spots. Our clients have experienced massive increases in traffic from featured snippets, and we proudly display their results so you can rest assured that you’re making the best decision when partnering with Now Media.
Don’t wait any longer! Contact our team today to set up your free website evaluation.
Table of Contents
Featured snippets are special content blocks that Google and other search engines display at the top of their SERPs (search engine results pages), usually above the organic search results. They’re designed to provide quick, concise answers to user queries, making it convenient for them to find the information they need without clicking on any search results.
A featured snippet sits at the distinguished “position zero”, above all other organic results, making Google’s featured snippets important prime real estate in the digital landscape. Google’s algorithm for featured snippets is influenced by on-page modifications that provide a clear understanding of the topic to users.
There are various types of featured snippets that your website can earn, including:
When Google displays featured snippets from your website, you gain:
Featured snippets capture prime real estate on SERPs, making your content more visible to users. This can result in higher click-through rates (CTR) and increased website traffic.
Being featured in a snippet conveys authority and trustworthiness to users, as search engines typically choose content they consider reliable.
Featured snippets offer quick and direct answers to user queries, enhancing the overall user experience and reducing the need for additional clicks.
Featured snippets can signal to Google that your content is relevant and trustworthy, potentially improving your overall search ranking.
To ensure that your content has a chance to secure a featured snippet, it needs to be concise and informative, directly answering a user’s query. The ideal length for content in a snippet is around 40 to 50 words, which is just enough to provide a clear and precise response to a user’s query. This will involve optimizing the structure of your content, using relevant HTML tags, and organizing it to address specific long-tail keywords.
Long-tail keywords are hidden gems in the SEO game. These are specific, less competitive search phrases that increase your chances of ranking at the top of search engines and obtaining links. We’ll structure your content to directly address specific long-tail keywords, increasing the likelihood of your content appearing in a featured snippet that answers relevant users’ queries.
Related topics and keywords help enhance your search engine visibility, engage your target audience, and improve user experience. We’ll incorporate related keywords into your content strategy with the help of unique keyword research and competitor analysis. By selecting focus keywords and structuring the content around pertinent keywords, we can create content that resonates with your audience and Google’s algorithms.
Making your content accessible to Google is where rich formatting comes in. By using proper HTML tags and formatting, your content becomes more easily digestible not just for your audience, but for Google’s crawlers, too.
Common mistakes in HTML formatting that can affect your content visibility include missing or incorrect heading tags, overuse of inline styles, and improper use of image alt attributes. By avoiding these mistakes and enhancing your content with rich formatting, you’re setting your content up for success in the race for the snippet box.
Visuals and tables act as engaging elements that attract users. They don’t just make your content more engaging; they also improve its chances of being featured in snippets. Tables, bullet lists, numbered lists, videos, and high-quality images are the crown jewels of the snippet box, including paragraph snippets. They provide a structured and organized way of presenting information, which Google loves. The more easily Google can understand your content, the higher your chances of securing a spot in the coveted table-featured snippet box, also known as a table snippet.
When it comes to featured snippets, you don’t want your competitors to have those coveted spots. At Now Media, we’ll use the following strategies to ensure that you grab that featured snippet spot from your competitors:
Featured snippets are two or three-sentence summaries of text that appear at the top of a Google search results page. These snippets directly answer a user’s query and are sourced from web pages in Google’s index, making them more likely to appear when users enter informational search queries. Receiving a featured snippet can result in more traffic for a given page.
Featured Snippets are an excellent SEO opportunity for content marketers, offering the chance to seize the ‘Position zero’ spot above all other results and giving their web strategy a significant advantage. Through strategic keyword selection and quality content, it’s possible to make featured snippets a part of any digital marketing strategy.
Getting a featured snippet is quite difficult as it requires ranking on the first page for the targeted keyword query. Other factors, like making sure there are no artifacts in the answer, also need to be considered.
Securing a featured snippet spot is like winning a gold medal in the SEO Olympics. At Now Media Group, we incorporate featured snippet strategies into our content marketing services, ensuring that you have the best chances of increasing your online visibility and organic search traffic. Get started with us today! Contact our team to set up your free strategy call!
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
