Your Guide to Tracking Keywords

Discover Your Website’s Potential With Keyword Tracking

How Do You Know if You’re Targeting the Best Keywords?

Did you know that targeting the proper keywords can boost your online presence? However, how can you be sure that certain keywords are giving you the results you’re looking for? That’s where keyword tracking comes in.

At Now Media Group, we don’t want to leave you clueless about your website and what keywords are performing well, or not. Our team goes over the importance of keyword tracking in SEO, the different types of keywords you may be targeting, and how to best analyze keywords.

If you don’t have a keyword strategy in place, don’t worry, we’ve got you covered. Contact our digital marketing agency today to set up your free website evaluation!

Why Keyword Tracking in SEO Matters

Have you ever wondered why some websites consistently top search engine results while others barely make it to the first page? The secret lies in keyword tracking as it points out spots for visibility, recognition, and new opportunities.

Your SEO strategy should include a keyword rank tracker to keep an eye on your keyword rankings, monitor your competitors, and improve your Google rankings. Selecting appropriate keyword tracking tools is significant as they offer in-depth analysis of keyword performance, assisting in refining your SEO strategies to improve search engine rankings.

Web traffic improvement

Types of Keywords

Keywords are like the language of search engines, a vocabulary that your target audience uses to find the information they need. Among these keywords, you have different types such as:

  1. Short-tail keywords: These are general terms that cover a broad topic, attracting high search volume and competition.
  2. Long-tail keywords: These are more specific keywords that cover a narrower topic. They tend to have lower search volumes and less competition.
  3. Fresh keywords: Keywords that gain popularity for a limited time. Think of buzzwords people would search for when researching trending topics or viral stories.
  4. Evergreen keywords: Keywords that are always relevant, no matter the time or season.

The Top Keyword Tracking Tools to Boost Your SEO Performance

keyword research

Analyzing Competitor Keywords

In the game of SEO, you’re not just racing against the algorithm, but also your competitors.

Imagine being able to peek into your competitors’ keyword strategies — a Keyword Gap tool does just that, helping you identify powerful keywords that may be missing from your SEO strategy. Additionally, a website rank checker with pro features can track competitors’ keywords, giving you an edge in the SEO game.

Analysis of competitor keywords not only keeps you aware of their actions but also aids in learning from their triumphs and failures.

Tips for Choosing the Right Keywords for Your Business

Choosing the right target keyword requires an in-depth understanding of your target audience, their search intent, and the relevance of the keywords to your business’s products or services.

By recognizing the purpose of a user’s search query, you can select the most relevant keywords that meet their needs and expectations. On the other hand, keyword relevance includes recognizing and including pertinent keywords in your website content, enhancing your visibility in search engine results, and drawing more qualified traffic to your business.

Boost Your Local SEO with Location-Specific Keyword

Focusing on location-specific keywords enables you to:

  • Target specific geographic regions
  • Optimize your website content accordingly
  • Improve visibility in local search results
  • Drive more website traffic
  • Attract an influx of customers from the targeted area

Whether you’re a local business or an international brand with a local presence, location-specific keyword tracking can give you a competitive edge on organic search, attracting more targeted traffic and driving more conversions.

local SEO

Mobile vs. Desktop Keyword Rankings

Users access the internet with different devices, each offering unique user behavior and search results. User behavior on mobile and desktop varies. Mobile users often search for on-the-go information, while desktop users may deal with larger amounts of data. Mobile search results are more likely to include local results, making it crucial to track and compare rankings of your keywords on both mobile and desktop devices.

Given Google’s mobile-first indexing policy, the mobile version of a website is the foundation for indexing and ranking in search results. This emphasizes the necessity of monitoring keyword rankings on both desktop and mobile platforms for achieving SEO success.

Monitoring and Adjusting Your SEO Strategy Based on Keyword Performance

Monitoring and adjusting your SEO strategy based on keyword performance allows you to achieve the best results. Regular audits can provide valuable insights regarding your site’s traffic, domain, and keyword rankings, and detect any issues that need to be addressed.

Your SEO strategy is determined by keyword performance. Comprehensive keyword research can help identify relevant terms that your target audience is likely to search for, increasing the likelihood of appearing in search results. Monitoring keyword rankings and organic traffic can provide insight into the efficacy of your SEO efforts, enabling you to make necessary modifications to optimize your strategy.

Frequently Asked Questions

Don’t Fall Behind, Start Tracking Your Keywords Today!

Navigating the vast landscape of keyword tracking can be a challenging journey. But with the right tools and strategies, you can start seeing results in the SEO game. But it’s important to remember that the world of SEO is constantly evolving, and so should your strategies.

If your website is stuck and hasn’t grown enough for your goals, contact Now Media Group today to get started on a new keyword research and SEO strategy.

Amplify Your Web Presence with Now Media Group