Keyword Breakdown: Relevance, Search Volume, and How to Identify Them

Master Keywords for SEO

​​Your Guide to Keyword Fundamentals for SEO

In digital marketing, keywords are essential. They’re the driving force behind ranking your content in search engines and allowing potential customers or patients to find your website. But how do you know which keywords you should be targeting for search engine optimization (SEO)?

At Now Media Group, our keyword research services can boost your search rankings and increase your organic traffic. Our team incorporates search volume and keyword relevance when identifying keywords best suited to your business. To get started, contact us today to set up your free website evaluation or strategy call.

Keyword Search Volume

Keyword search volume is the average frequency of a keyword being searched within a specified timeframe. It highlights the ones most in demand. Keyword search volumes significantly contribute to:

  • Strategic planning
  • Content creation
  • Traffic estimation
  • Overall SEO performance improvement

The calculation of keyword search volume involves determining the average number of times a keyword is searched for within a specific time frame, typically every month. Interestingly, keyword search volume has the potential to vary across different search engines. By analyzing search volume data, we can find related keywords that may perform better on specific search engines, allowing us to optimize your content for those platforms.

The Impact of Search Volume on SEO

Search volume significantly influences SEO. Some things to keep in mind include:

  • A high search volume leads to escalated competition due to consistent user searches, resulting in more websites and businesses competing to rank for the same keywords.
  • Focusing on high search volume keywords in SEO offers the benefit of reaching a broader audience and potentially increasing website traffic.
  • However, it also entails greater competition and may demand more resources and effort to achieve higher rankings in search results.
keyword research

Analyzing Keywords for Maximum SEO Benefit

Striking the right balance ensures that the keywords you target are not only frequently searched for but also resonate with the interests or requirements of the target audience (keyword relevance). Identifying keywords, and long-tail keywords, allows you to reach a more specific target audience with reduced competition. Assessing competition and SERP features gives you an understanding of the competitive landscape and the unique elements on Google’s search results pages that distinguish themselves from standard results.

keyword research

Keyword Research Strategy

Prioritizing Keywords Based on Volume

Prioritizing keywords based on volume involves considering these factors:

  1. Volume: High-volume keywords indicate their popularity among users.
  2. Difficulty: Keyword difficulty signifies the level of challenge in ranking for them.
  3. Intent: Understanding the intent behind the keyword helps in targeting the right audience.

In the prioritization of keywords based on search volume, it’s essential to consider factors such as:

  • Relevance to your business and target audience
  • Competition
  • Click-through rate (CTR)
  • Potential demand for the keywords

Crafting Content Around Search Volume Insights

You can craft content that targets high-volume keywords and addresses user intent. High-quality content, which provides value for users leading to elevated engagement and improved user experience, is a key factor in SEO success with high search volume keywords.

Considering user intent when targeting high-search volume keywords is critical. It ensures the content not only attracts a large number of visitors but also connects with an audience genuinely interested in the specific product or service offered. This can lead to increased engagement and conversion rates.

Optimizing for High Search Volume Keywords

Producing high-quality content enhances authority within high-volume keyword niches by:

  • Establishing trust and credibility with the audience
  • Boosting organic traffic
  • Indicating to search engines that the website is authoritative and pertinent

Leveraging Monthly Search Volume for Paid Campaigns

Beyond organic search, the search volume of keywords can also be leveraged for paid advertising campaigns. Some ways to utilize this for paid advertising include:

  • Choosing suitable keywords for ad targeting
  • Adjusting bids based on search volume to enhance visibility
  • Maximizing return on investment in paid campaigns

Things to consider when choosing keywords for your pay-per-click campaign include:

  • High search volume keywords can drive more traffic but may require higher bids.
  • Low-volume keywords may have lower competition but limited reach.
  • Bid adjustments are utilized to optimize ad frequency and effectiveness in reaching the target audience.
PPC Keywords

Frequently Asked Questions

Contact Now Media Group Today!

Are you ready to identify keywords that can increase your organic traffic and boost your business? With keyword research services from Now Media Group, we’ll develop keyword ideas and create a custom strategy to boost visits to your website and get you to the top of the search engine results pages.

Amplify Your Web Presence with Now Media Group