Conversion metrics are the most important. Is your ad campaign accurately defining and measuring new leads?
Too many times, we’ve seen campaigns built on impotent or misleading goals that don’t connect to the business’ bottom line.
A lack of, or simply bad, targeting rules causes budgetary waste.
Why buy traffic that’s not going to convert?
We’ll take a look at your targeting rules and give recommendations on how to bring more relevant and higher value traffic to your site.
“Now Media Group is one of the leading companies in the very fast-growing field of digital marketing. Mark is a trusted advisor to many dental practices and many dentists I know credit his firm for outstanding practice growth.”
Dr. Neil Park
Vice President of Clinical Affairs
Glidewell Laboratories
Overpaying for keywords means overpaying for conversions. Why not spend your budget on keywords that bring leads?
Our audit will look at your spending keyword-by-keyword, offering guidance on how to improve results to get more conversions at a lower average cost.
Landing pages make all the difference to the success of your ad campaign, often doubling or tripling conversion rates.
Many ad managers don’t provide custom landing pages and the client suffers as a result.
Our PPC services include custom landing pages.
How your ads are organized with their respective ad groups and campaigns determines efficiency.
Are your ads competing against each other? Are they relevant to the keywords being targeted in that group?
The answers to these questions can reveal key opportunities.
Ad extensions are underutilized, yet their contribution to conversions can be monumental.
We’ll look at what extensions your campaigns are already using and which ones you could be using to get more out of your budget.
Having a strong landing page can make the difference between a 2% conversion rate and an 8% conversion rate. It can make the difference between a lack of results and sustained lead generation. Don’t believe me? You can generate business without them, but you’ll get more with them. What makes a good landing page? What…
“Google ads don’t work for me, I get a lot of Medicare patients.” Controlling for lead quality is one of the most crucial, and often neglected, elements of an ad campaign. If the campaign is sending you bad leads, then why invest in it? Bad lead quality is not a good reason to cancel your…
Online advertising platforms, including Google and Facebook, make it incredibly easy to track and measure ad performance. We know how many times an ad was shown. How many people clicked on it. How those people engage with the landing page. And, finally, how many visitors converted into leads. That’s just the surface. With such a…