PPC campaigns grow, evolve, and change, so it’s important to routinely audit them to help minimize waste and lower the cost you pay for each sale. If your PPC is managed by Now Media Group, you don’t have to worry — we regularly audit the campaigns we manage. If you manage your PPC yourself or currently have a third-party manager, it’s a good idea to have another pair of trained eyes look at your account and make sure that you’re getting the highest ROI out of your budget.
WHAT’S INCLUDED IN YOUR PPC AUDIT?
Now Media Group’s PPC audit of your account takes historical data to find (a) waste and (b) opportunities for improvement. Specifically, we do the following:
- Make sure all the tracking codes are properly set up
- Identify sources of waste across your account
- Calculate and compare ad performance
- Quality score analysis and solutions
- Account-wide structure analysis.
- Recommend positive and negative keyword lists.
- Extension analysis and solutions
- Remarketing campaign analysis and recommendations
You’ll receive a comprehensive document with the analysis and actionable recommendations, which you or your account manager can use to get more out of your existing budget.
Each PPC account is different and the cost of your audit will depend on the number of accounts across different platforms and keyword volume. To get your free quote, contact Now Media Group at 858-333-8950.