Just Smile Dental Increased Their Conversions By 40%
Increase Your Leads and Grow Your Business
Have you ever wondered how your business can rise above the noise in the crowded digital marketplace? One of the top secrets lies in maximizing the return on investment (ROI) in Pay-Per-Click (PPC) advertising with the help of a digital marketing agency. A well-executed PPC campaign can boost your brand visibility, drive targeted traffic to your website, and increase your bottom line.
You don’t want to fall behind your competitors. At Now Media Group, we understand that your digital advertising efforts should yield more than just clicks and impressions. They should drive revenue, boost conversions, and help your business thrive. That’s why we always prioritize getting you results.
Our team of skilled digital marketing experts doesn’t just follow the trends; we also think outside the box to create PPC campaigns that work. Whether your goal is to increase website traffic, get more leads, drive up sales, or simply make your brand more visible, we’ve got the skills, tools, and passion to make it all happen for you.
So get ready to increase your customers with personalized PPC advertising! Get in touch today to set up your free strategy call.
Table of Contents
34.49% Increase in Conversation Rate
29.83% Increase in CTR
10.72 x Increase in Impressions
Advertise Smarter With Our Precise PPC Campaigns
Take the guesswork out of your PPC campaigns. At Now Media Group, we’ll help you reach the right audience at the right time. Our team of PPC experts combines data-driven strategies with creative excellence to ensure that each click on your ads is a potential customer. You’ll begin to experience increases in conversions, impressions, and more!
PPC, or pay-per-click advertising, directs businesses toward their targeted audience. PPC ads provide instant visibility and outcomes by positioning your brand front and center on the search engine results page (SERPs).
One of the biggest advantages of PPC is that it’s super flexible. Whether you’re looking to amplify website traffic, strengthen brand recognition, generate leads, or escalate sales, pay-per-click advertising can be adjusted to meet these goals. Whether you want more website visitors, people to recognize your brand better, leads pouring in, or sales going through the roof, our PPC ads will be customized to make it happen.
Paid Marketing Services That Generate Returns
Landing Page Optimization
Boost both the quantity and quality of your leads by partnering with our pay-per-click marketing agency. We specialize in crafting compelling headlines, leveraging high-performing keywords, creating engaging content, and strategically positioning clear calls-to-action (CTAs) on your landing pages. Our PPC experts seamlessly integrate SEO with PPC best practices to drive online users towards your desired actions.
By choosing Now Media Group, you’ll receive PPC management services. We’ll drive instant, qualified traffic to your landing pages. Our PPC team will take care of everything, from keyword research to PPC campaign initiation to ongoing monitoring, you’ll receive budget-friendly, conversion-focused campaigns.
Ready to see your business at the top of the search results? With paid search advertising, we can optimize your ad targeting strategies, determine your high-value keywords, and develop your PPC bidding strategies.
Conversion metrics are of the utmost importance. Is your ad campaign accurately defining and measuring new leads? Too many times, we’ve seen campaigns built on impotent or misleading goals that don’t connect to the business’s bottom line.
A lack of, or simply bad, targeting rules causes budgetary waste. Why buy traffic that’s not going to convert? We’ll take a look at your targeting rules and give recommendations on how to bring more relevant and higher-value traffic to your site.
Overpaying for keywords means overpaying for conversions. Why not spend your budget on keywords that bring leads? Our PPC audit will look at your spending keyword-by-keyword, offering guidance on how to improve results to get more conversions at a lower average cost.
How your ads are organized with their respective ad groups and campaigns determines efficiency. Are your ads competing against each other? Are they relevant to the keywords being targeted in that group? The answers to these questions can reveal key opportunities.
Ad extensions are underutilized, yet their contribution to conversions can be monumental. We’ll look at what extensions your campaigns are already using and which ones you could be using to get more out of your budget.
Ad Auction System: You know how when you search for something on Google, you see those ads at the top of the page? Well, those aren’t just random ads. There’s a system called ad auction that decides which ads to show and in what order. It’s like a competition among ads.
Mastering Ad Rank and Quality Score: In the ad auction, your ad’s position and how much you pay for a click are determined by a few things, including how much you’re willing to pay (your bid), how good your ad is (quality score), and how helpful your ad extensions and formats are. You don’t even need to spend a fortune to get your ad to the top — you just need a good quality score.
Keyword Research: Keyword research is the foundation of PPC advertising, helping target the right customers and drive conversions. By using tools such as Google Keyword Planner, SEMrush, and Ahrefs, our team can identify the most relevant and effective keywords to target in your search engine marketing campaigns.
How We Integrate PPC With Other Digital Marketing Channels
While PPC can give you immediate visibility and results, SEO can help you build long-term organic traffic. By combining these two strategies, you can maximize your visibility on search engine results pages and drive more traffic to your website.
SEO and PPC collaboration will enhance your brand’s online presence, increase organic traffic, and drive more visitors to your website. By using PPC data to inform our SEO strategy for your business, we can identify successful keywords and optimize your content accordingly.
Paid content can help you quickly reach your target audience and drive immediate results, while organic content can help build your brand’s credibility and engage your audience over the long term.
By integrating paid and organic content, we can create a holistic content strategy that resonates with your audience at every stage of the buyer’s journey. This can help you maximize your reach, engage your audience, and drive more conversions.
Advanced PPC Techniques for Enhanced Performance
Dynamic Search Ads use the content of your website to generate targeted ad headlines and landing pages. This ensures that your ads are relevant to the search queries of your audience, making them more likely to click on your ad and convert.
By using machine learning algorithms to optimize your bids, you can improve your ad performance and maximize your ROI.
Smart bidding strategies can:
Maximize Clicks
Target CPA
Target ROAS
Maximize Conversions
Maximize Conversion Value
You can identify the most effective elements and improve your overall campaign results by comparing different versions of your ad copy and landing pages. A/B testing allows you to:
Test different variations of your ad copy and landing pages
Analyze the results
Make data-driven decisions to optimize your ad copy and landing pages
Improve your click-through rates
Increase conversions
Elevate Your Audience Reach With Our PPC Company
By understanding the landscape of PPC, crafting a successful campaign strategy, leveraging the power of Google Ads, integrating PPC with other digital marketing channels, and staying ahead of future trends, businesses can unlock the full potential of PPC advertising and drive better results. So, are you ready to elevate your PPC game and achieve your business goals?
Contact Now Media Group today to explore PPC ads and other digital marketing services.
Amplify Your Web Presence with Now Media Group
Happy Clients
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.