Facebook: A Marketing Opportunity You Can’t Miss
If you haven’t already read Shareaholic’s latest Social Media Traffic Report, there are two main takeaways to be aware of: Social media drives about a third of all traffic to websites, up…
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Learn About Digital Marketing
Using Segmentation to Improve Your Analytics Reports
Google Analytics is one of the best tools to gauge your website’s performance, and what’s even better is that it’s free. When used with the default settings, it’s already very powerful. But,…
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Is it Time For New Content?
Website content remains one of the most successful ways of attracting traffic to your site and converting your visitors into patients, customers, and clients. 99 times out of 100, there are opportunities…
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How Does Rebranding Affect Your Local Search Investment?
So you’re thinking about rebranding, but you’ve already invested in local search engine optimization (SEO), your business has a strong online presence, and you’re not sure how your rebranding efforts will affect…
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Meet Your Business Goals with Content Marketing
Since early 2011, when Google first began to differentiate between high- and low-quality sites, content marketing has been one of the main channels of online marketing and search engine optimization. By developing…
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What’s a Blog Good For?
What’s a Blog Good For? Benefits of Blogging for Digital Marketing In today’s competitive online landscape, capturing attention and building trust with potential customers is essential for any business. While a website…
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Mobile Friendliness Becomes Explicit Ranking Factor
How We Went From Web to Mobile Surfing: A Decade Difference Back in November 2014, Google issued a warning: if your website isn’t already mobile-friendly, the time to do so is now.…
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Showoff Your Business with New Google My Business Tool
Yesterday, Google announced a new Google My Business photo tool that gives you greater freedom when showcasing your business on the web. The short of it is that you can now specify…
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Five SEO Terms You Need to Know for 2024
In the fast-paced world of digital marketing, staying on top of the latest SEO trends and terminology is necessary for success. In 2024, the landscape of search engine optimization continues to evolve,…
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Google’s Knowledge Graph Goes Local
Ever wonder what that box is on the right hand side of the Google search results page? First introduced in 2012, it’s known as the Knowledge Graph and it forms part of Google’s…
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