Boost, Analyze, and Optimize Your Website
Behind every website are technical aspects that make it run smoothly. With a technically healthy website that’s optimized properly, you can start ranking at the top of the search engine results pages (SERPs). However, if there are problems both behind the scenes and what users can see, your search rankings may plummet. That’s where the importance of regular SEO audits comes into play.
If you’re unsure what any of this means, don’t sweat it. Now Media Group, a digital marketing company, has your back. To get started with our SEO services, contact our team today to receive your free SEO audit and strategy call!
Table of Contents
SEO audits are comprehensive evaluations of a website’s search engine optimization performance and effectiveness. The primary goal of these audits is to assess how well a website is optimized for search engines and to identify areas for improvement. This process involves analyzing various elements that contribute to a site’s visibility and ranking on search engine results pages
This process of running audits can reveal actionable insights that lead to better search engine performance and user engagement. Identifying and addressing issues during an SEO audit can elevate your website’s position in the search results, leading more people to find your business.
Diving into an SEO audit, we encounter several key areas. These include:
Technical SEO ensures that your website’s technical elements, such as site speed, mobile optimization, and crawlability, are up to par. Google, for instance, places great importance on mobile-friendly sites due to the significant growth in mobile internet usage.
A responsive design and simplified navigation for mobile devices can augment the mobile user experience, contributing to reduced bounce rates and increased conversion rates. When SEO audits are performed regularly, they will catch things like broken links, 404 errors, and other elements that are fixable.
Your on-page SEO audit is key in optimizing specific pages on your website to improve search engine rankings and visibility. It involves elements such as unique title tags, meta descriptions, and H1 tags that reflect the page’s content, improving click-through rates. It also includes effective internal link strategies that pass link equity and create authoritative site hierarchies.
On your site audit, it will display things like missing title tags and meta descriptions, content that needs better optimization, duplicate headings, and more.
Off-page SEO comprises factors like backlinks, domain authority, and social media strategies that contribute to your website’s reputation and visibility. An analysis of the quality and quantity of backlinks pointing to your website can bolster your domain’s backlink profile. The identification of link-building opportunities, including fixing broken links, and updates to social media strategies, based on audit outcomes are significant for your off-page SEO success.
Content is king, and its analysis is essential. The content on your website should align with Google’s E-E-A-T guidelines, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Identifying content gaps allows the creation of strategic content that addresses user needs that are not currently met.
The audit also evaluates content for uniqueness, identifying duplicate or thin content that could impact site rankings negatively.
An audit for local SEO will show you how well your website is performing in the context of local searches. It examines factors such as Google My Business optimization, local keyword rankings, consistency of NAP (name, address, phone number) citations across directories, and the presence of location-specific content on your website. The audit will also evaluate your local backlink profile and assess reviews and ratings on relevant platforms, providing insights into areas that need improvement to enhance your visibility in local search engine results pages.
The first step in the SEO audit process is the site crawl and indexing check. Ensuring that search engines can efficiently crawl and index your website is of paramount importance, as it directly impacts your site’s core web vitals. Using Google Search Console’s Index Coverage and ‘Pages’ reports, you can identify indexed pages and address any indexing errors.
A well-structured website enhances usability and search engine indexing. Optimal website architecture groups topically related content together, organizes these groups logically and emphasizes the most important pages.
True content quality is measured by audience engagement rather than solely by traffic or search rankings. Ideally, the content should be:
With the content quality and relevance checked, the next step is to optimize on-page SEO elements. This includes elements such as title tags, meta tags, meta descriptions, and headings. Schema markup improves how search engines understand and display the page in search results, potentially enhancing CTR with rich snippets.
This involves evaluating all the pages for:
Comparing your domain against competitors during an SEO audit helps identify your standing and uncovers potential areas for off-page SEO improvement.
Regular use of site audit tools, in tandem with staying updated with website changes through frequent SEO audits, aids in detecting new issues and monitoring technical SEO progress. Action plans post-audit and ensuing strategy optimizations play a significant role in boosting site traffic, leads, and conversions.
Businesses with websites that have invested in SEO, whether through an external agency or internally, should conduct regular SEO audits to ensure that their investment is yielding the desired results and driving traffic and conversions. Conducting a regular SEO audit will prove that your investment is paying off.
To do a quick SEO audit, you should start by running a crawl of your website to identify any issues, such as duplicate content or indexing problems. You should then check for mobile friendliness and assess your site’s loading speed and performance.
An SEO content audit involves assessing existing content on your website to improve organic traffic by optimizing, keeping, or removing pages.
How much organic traffic are you losing due to poor website performance? If the answer is even one potential new patient or customer, you need to perform a new site audit. If you don’t have the time or have no idea where to even start, contact Now Media Group! We’ll take care of your website by optimizing it, performing regular updates, and tracking how well our strategies work.
Call us today to set up your free website evaluation!
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
