Backlinks: Your Ranking BFFs
Let’s chat backlinks — those super valuable links from other sites pointing back to your content. They signal to search engines that your site should rank higher in search results. When reputable and relevant websites link to your pages, search engines see it as a sign of authority and credibility, which can boost your website’s ranking in search results. However, not all backlinks are created equal and quality matters more than quantity.
Top backlink-boosting moves include:
- Creating “skyscraper” posts better than your competitor’s stuff — you’d be amazed how many sites then link back to it
- Building resource pages like guides, lists, and tools that attract links
- Reaching out to your local organizations
Guest Blog Like a Pro
Guest posting on popular blogs remains one of our go-to link-building plays. By writing for industry publications that accept contributor articles, you can snag sweet backlinks with minimal effort.
Key points in guest blogging include:
- Identifying sites related to your niche that accept guest writers
- Crafting compelling posts optimized for links and shares
- Securing you the contributor slot at targeted blogs
- Promoting your posts to maximize views
- Following up to ensure your posts score backlinks