Grow Your Web Presence Naturally With These Organic Search Tips
Have you ever wondered how some websites effortlessly attract a steady stream of visitors without spending a dime on advertising? They’ve mastered the strategy of drawing in organic traffic. However, it’s not as simple as slapping a few optimized pages of content onto your website.
If your organic traffic has dropped or has never fully tapped into its potential, let Now Media Group come to your rescue. Our digital marketing experts will create your custom SEO strategy and help you meet your business goals. Contact us today for your free website evaluation.
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As an established digital marketing agency, we’ve helped countless clients achieve unreal results with the help of increasing their organic traffic. Aesthetic Dental Associates, a dental practice in Seattle, WA, garnered over 18,000 clicks in 2023 along with 3 million impressions with our SEO strategies. So, what are you waiting for? Contact our team of digital marketers today!
Organic traffic refers to the visitors who come to a website through unpaid, natural search engine results rather than through paid advertising or other methods. When someone uses a search engine like Google, Bing, or Yahoo to look for information, products, or services, they display a list of relevant websites in the search results. Websites that appear in these search results without paying for placement are receiving organic traffic.
Organic traffic is a testament to your website’s relevance and value, driven by users who are genuinely interested in your content or products. This is why it’s not surprising that increasing organic traffic is a key goal for many businesses.
Content marketing involves creating and sharing valuable content to attract and engage a clearly defined audience, with the ultimate goal of driving profitable customer action. The key to successful content marketing is creating high-quality content that resonates with your audience and provides value.
A successful content marketing strategy includes:
Without content, there’s nothing to drive users to your website. By partnering with Now Media Group, our SEO experts will create a custom content marketing strategy that includes creating new content that includes relevant keywords, unique points of view, optimized title tags and meta descriptions, and much more. We’re here to help you achieve high organic rankings.
High search volume keywords are those frequently searched within a certain period. They’re highly desired due to their potential to attract a large amount of search traffic. However, finding these popular keywords is just the first step. You also need to consider the competition.
For example, using target keywords like long-tail keywords (keywords that are more specific and usually longer) can be a wise strategy, especially if you’re just starting. These keywords often have substantial search volume but comparatively low competition.
We recommend using a healthy combination of both. That way you’re targeting an array of keywords and can gain traction from both sets.
Observing your competitors in the SEO world can offer significant learning opportunities. Analyzing the keyword rankings and SEO strategies of your competitors can spotlight areas of improvement and provide insights to enhance your approach.
Numerous tools, such as SE Ranking and Google Trends, are available to help you analyze your competitors’ tactics. Meanwhile, conducting a competitor keyword analysis can reveal the queries your competitors are ranking for in search results. Using this information, you can refine your keyword targeting and strategy.
A technically optimized website performs superiorly in search engine rankings, leading to more organic traffic. Technical SEO involves enhancing aspects of your website, such as speed, mobile-friendliness, and crawlability, to improve visibility in search engine results and user experience.
Social media platforms like Facebook, Instagram, and LinkedIn offer opportunities to share your content and drive more organic traffic to your site. They provide a way to reach potential visitors where they already spend their time, increasing the likelihood of driving them to your website.
Different platforms have different strengths. For instance, Facebook is a great platform for sharing blog posts and articles, while Instagram is perfect for sharing high-quality images and short videos. By understanding each platform’s unique features and audience, you can tailor your social media strategy to maximize your organic reach and drive more traffic to your site.
As your website’s visit count increases, so does its value. However, the acquisition methods for that traffic can greatly differ in cost and benefit. There are essentially two ways to drive traffic to your site: paid and organic.
Paid traffic allows you to pay to get people to visit your site. This can be done through various methods such as display advertising, sponsored content, or pay-per-click (PPC) campaigns. While paid search traffic can provide immediate results and attract high-value leads, it can also be expensive, especially for highly sought-after keywords. And once you stop paying, the direct traffic generally stops as well.
Organic search traffic is the result of people naturally discovering your site through search engine results. This type of traffic is highly valued because it’s free and tends to bring in visitors who are actively searching for what you offer. While it can take longer to build organic traffic, the results can be more sustainable and cost-effective in the long run.
Knowing which pages on your site perform the best can provide important insights. These top-performing pages can show you:
Analyzing your top-performing pages can also help you identify opportunities for further optimization and growth. By understanding what works, you can replicate successful strategies on other pages and continually improve your site’s performance.
Data is your guide to making changes to SEO strategies. By analyzing your SEO data, we can identify patterns and trends, uncover helpful insights, and make recommendations and informed decisions to reinforce the strategy.
The insights you monitor and track can help you:
Organic traffic refers to free website visitors, while inorganic traffic involves paid campaigns such as PPC, email marketing, affiliate marketing, and CPC. Organic SEO is achieved by implementing white-hat techniques, such as on-page and off-page optimization.
Organic traffic is the unpaid visitors to your website sourced from search engines like Google, Yahoo, and Bing. This type of traffic can be improved by engaging in Search Engine Optimization practices.
Search intent is the purpose behind a user’s search query and understanding it is critical for creating relevant content and ranking in search results.
In the digital world, organic traffic is a testament to your website’s value and relevance. Attracting organic traffic can only happen if you understand your audience, optimize your website for search engines, provide high-quality content, and leverage social media. If you have no idea where to start, contact Now Media Group today. We’ll take care of all of this and provide you with real results.
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
