SEO for Roofers

SEO Can Help Boost Your Roofing Business to New Heights

It’s no secret that the digital space is a place where all businesses need to be to attract new customers. Whether you’re a seasoned roofing contractor or just starting in the industry, our SEO (search engine optimization) services are designed to help you climb the virtual ladder of search engine rankings.

At Now Media Group, we work with you to create SEO strategies and techniques that can elevate your roofing company’s online presence, drive targeted traffic to your website, and lead to an increase in leads and loyal customers. So, are you ready to see how optimizing your website can help you reach new heights in the competitive roofing industry? Contact our team today to schedule your free website evaluation!

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Top-Tier SEO for Roofing Companies from Now Media Group

Now Media Group doesn’t rely on guesswork. When you partner with our SEO team, we’ll go through every necessary step to ensure that your website is correctly optimized and getting the results you’re looking for.

Keyword Research: The first step in any great SEO strategy is keyword research. By identifying and targeting relevant keywords, your roofing website will start to climb the search rankings and catch the attention of potential customers. With our custom keyword strategies, you’ll increase your online presence and make your way to the top of the search results.
On-Page Optimization: On-page optimization is essential for not only a cohesive website but also to perform well in the search results. From descriptive title tags to a succinct URL structure, a well-optimized website can withstand algorithm changes and stay on top of the search results. We’ll go over your roofing SEO strategies and ensure that they align with your goals but also surge you to the top of the search engine rankings.
Local SEO for Roofers: Local SEO is essential for roofing companies, as it targets customers in their geographic areas. Our team will optimize your business for local searches that place your services on the map, making it easier for your local customers to locate your business. More traffic means more potential knocking on your door.
Site Speed and Mobile Optimization: In the brisk environment of the internet, speed matters. Customers appreciate not only a roofing job finished on time but also a smooth-running website. That’s why roofing websites need to be optimized for both speed and user experience.

Benefits of SEO for Roofing Contractors

When your roofing business decides that SEO can provide them with a competitive edge, you’ll benefit with:

Increased Online Visibility
Higher-Quality Traffic
Cost-Effective Marketing
Local SEO for Targeted Leads
Credibility and Trust
Long-Term Results

100%
Increase in Views

31%
Increase in Calls, Website Visits, and Direction Requests

Creating Roofing Content That Ranks

A large part of roofing websites’ SEO lies in creating high-quality content that customers are searching for. At Now Media Group, our team crafts custom content strategies based on your goals but also ranks for customer search queries.

When it comes to our SEO for roofing strategies, we’ll place a large emphasis on showcasing your expertise. We’ll include web pages that focus on sharing projects you’ve completed, add customer reviews that demonstrate your attention to detail, and create blogs that emphasize the importance of your services.

Just as the services you offer are the foundation of your roofing business, your service pages are the foundation of your roofing website. These pages are where potential customers go to learn about your offerings, so they need to be informative, well-organized, and easy to navigate. We’ll create concise content that details the services you offer, but also include persuading copy that encourages them to get in touch!

When a customer is looking for roofing services, they don’t just want to read about it, they want to see the results you can produce! We’ll add before and after photos to showcase your talents and boost your visibility in the search engines.

Off-Page SEO: Expanding Your Roofing Business’s Reach

Just as a well-built roof extends beyond the edges of a building to protect it from the elements, off-page SEO extends beyond your website to boost your online presence. Increasing your visibility and reaching more potential customers is possible through building high-quality backlinks, leveraging social media, and listing your business in online directories.

Link Building: When other websites link to yours, they’re vouching for your credibility and quality, just like a well-fastened roof shows a building’s strength and durability. Building a strong network of high-quality backlinks can boost your search engine rankings and solidify your online presence.
Social Signals and Reviews: Social signals and reviews are like word-of-mouth referrals in the digital world. Just as a homeowner is more likely to hire a roofer who comes highly recommended by friends or neighbors, online users are more likely to trust a business with positive reviews and a strong social media presence. By leveraging these social signals, you can increase your brand’s visibility, build trust with potential customers, and boost your search engine rankings.
Directory Listings and Citations: Directory listings and citations are like the signs and billboards that help people find your business. They increase your visibility and make it easier for potential customers to find you. A well-placed listing can direct more traffic to your website. By ensuring your business information is accurate and consistent across all directories, you can boost your local SEO and attract more local customers.

Measuring Your Roofing SEO Success

Google Analytics gives a clear view of your website’s performance. Monitoring website traffic, user behavior, and conversions allows you to measure your SEO success and pinpoint areas for improvement. To ensure that an SEO strategy is successful and brings in new leads for your roofing company, our digital marketers will utilize Google Analytics to track key metrics such as bounce rate, organic traffic, and more.

Tracking your keyword rankings gives valuable insights that can guide your roofing SEO efforts. By knowing which keywords are driving traffic to your website and which ones aren’t, our team can adjust your SEO strategies and focus on the areas that will have the greatest impact. Utilizing keyword research tools can further enhance your understanding of your website’s performance.

Comparing the cost of your SEO efforts to the revenue they generate allows you to assess their effectiveness and confirm a positive impact on your bottom line. Just as a roofer wouldn’t continue using a tool that wasn’t getting the job done, you shouldn’t continue with an SEO strategy that isn’t delivering results.

Elevating User Experience for SEO Gains

A well-designed website can enhance the user experience and boost your search engine rankings. If you’re a roofing business in need of a new website, don’t hesitate to contact Now Media Group! We’ll create your custom website with user experience at the forefront, ensuring it not only looks good but customers can easily find what they’re looking for.

We’ll be sure to:

Create a Seamless Website Navigation: Clear and intuitive website navigation helps users find their way without getting lost. Making it easy for users to find the information they need enhances their experience and increases the likelihood of them spending more time on your website. A well-planned website makes your content easier to explore.
Use Clear Calls-to-Action: Clear calls to action guide users toward the desired action. Whether you want users to request a quote, contact your roofing business, or learn more about your services, a clear and prominent call-to-action can help guide them in the right direction.
Consider Page Layout and Design Considerations: The layout and design of your web pages determine the structure, functionality, and aesthetic appeal of your website. By designing web pages that are visually appealing and easy to navigate, you can keep visitors engaged and encourage them to explore your website further.

Selecting the Right Search Engine Optimization Partner for Your Roofing Business

DIY vs. Professional SEO Services

Each option has its advantages and disadvantages, with the optimal choice depending on your skills, resources, and the job’s complexity. Just as a small leak might be manageable for a handy homeowner, simple SEO tasks might be manageable for a business owner with some digital savvy.

But for larger projects or more complex issues, hiring an SEO professional is often the best way to ensure the job is done right.

What to Look for in an SEO Agency

Understanding what to seek in an SEO agency ensures that you’re entrusting your online presence to a competent team. Just as you wouldn’t trust an inexperienced roofer with a complex roofing project, you shouldn’t trust your SEO to an agency that doesn’t understand your industry, your audience, or the latest SEO strategies and techniques.

At Now Media Group, we work with you to determine the best strategies for your roofing business. With various digital marketing strategies, including local SEO, PPC (pay-per-click) advertising, and social media management, we’ll help you grow your business and lead you to the top of the search engine results pages.

Frequently Asked Questions

Search engine optimization (SEO) can be an incredibly effective marketing tool for roofing businesses. It helps to ensure that your company appears in local searches and gives you an edge over the competition. SEO is a great addition to any roofing business’s marketing strategy.

You can attract more customers with a referral program, engaging sales pitch, attending industry and non-industry events, a website, and a social media presence. Make sure to use professional tones when connecting with potential clients.

Take Your Roofing Company to the Next Level With Roofing SEO from Now Media Group

A well-executed roofing SEO strategy can provide a strong online presence and a steady flow of potential customers. You can elevate your website, increase your position in the search engine results pages, and grow your business with properly done SEO. So, are you ready to climb to new heights with roofing SEO services at Now Media Group?

Contact our team of digital marketers today to get started and set up your free strategy call!

Happy Clients

Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.

Dr. John Nosti

Smile Design NYC

We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.

Dr. Randolph Resnik

Resnik Implant Institute

We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.

Dr. Matthew Huff

Precision Dentistry & Implants of Kerrville

I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.

Dr. Michael Kreimer

Michael Kreimer, DDS

“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”

Theresa LaBranche

Front Door Medspa

I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.

Steven Friedman

Thunder Bay Roofing