Did The Recent Core Update Hit Your Website?
As a digital marketing company committed to keeping our clients ahead of the curve, we understand how crucial it is to stay updated on Google’s algorithm changes. Google has officially announced that the November 2024 Core Update has been fully rolled out. This update was a typical Core Update, in which Google updated its core ranking system to make search results more relevant and helpful.
If you’re looking for help with your SEO services, or just in need of a company to help you stay ahead of the constant SEO changes, contact Now Media Group today. We’ve helped countless clients improve their search rankings and grow their business. Contact us at (858) 333-8950 to learn more about digital marketing services.
What Is a Google Core Update?
Core updates are broad changes made to Google’s search ranking algorithms. Unlike smaller, targeted updates, core updates impact search results on a larger scale and are designed to improve the overall relevancy and quality of search results. They evaluate content differently, which can lead to significant fluctuations in rankings for websites across industries.
While the specifics of Google’s algorithm adjustments aren’t disclosed, understanding the patterns and themes of these updates can help marketers align their strategies with Google’s evolving priorities.
The November 2024 Core Update
This doesn’t seem to be the largest Google core update, Google said the March 2024 core update was that. But this was still a core update and if your site was affected by this update, it could have seen big swings in its search rankings in Google. It’s too soon to know what type of impact this November core update will have.
What Does This Mean for Digital Marketers?
Audit and Optimize Your Content
Conduct a thorough content audit to identify and address gaps in quality. Refresh outdated pages, remove low-value content, and focus on creating well-researched, in-depth pieces that meet the needs of your audience.
Enhance Your E-E-A-T Signals
Showcase the expertise and credentials of your content creators. Incorporate author bios, cite authoritative sources, and earn backlinks from credible websites to strengthen your site’s authority and trustworthiness.
Prioritize Technical SEO and UX
Improve your site’s technical performance by optimizing for mobile devices, increasing page speed, and simplifying navigation. A positive user experience is no longer optional—it’s a ranking imperative.
Double Down on Niche Authority
Focus on building your brand as an authority within your niche. Publish specialized content, engage with your target audience on industry forums, and leverage social media to establish thought leadership.
Experiment with Content Formats
Diversify your content strategy by incorporating multimedia elements. Engage your audience with visually appealing infographics, instructional videos, and interactive tools alongside traditional blog posts.
How to Monitor and Adapt Post-Update
Analyze Your Performance Data
Use tools like Google Analytics and Google Search Console to assess how the November 2024 Core Update has affected your site’s traffic, rankings, and click-through rates. Identify patterns and adjust your strategies accordingly.
Focus on User Intent
Revisit your keyword strategy to ensure alignment with user intent. Analyze the search terms driving traffic to your site and adjust your content to better match what users are seeking.
Stay Updated
Follow industry news and thought leaders to keep abreast of emerging trends and insights related to this update. Google’s algorithm will continue to evolve, and staying informed is key to long-term success.
Be Patient and Persistent
Core updates often cause ranking volatility in the short term. Don’t rush into major changes without sufficient data. Implement improvements steadily and monitor their impact over time.
Rise to the Top of the SERPs
At Now Media Group, we’re dedicated to helping our clients navigate these algorithm changes with confidence. Our team of SEO experts is here to ensure your website remains competitive, visible, and impactful. If you have questions or need assistance in adapting to this update, don’t hesitate to reach out. Call us at (858) 333-8950 to get started with a free strategy session.