Discover Your Website’s Potential With Keyword Tracking
Did you know that targeting the proper keywords can boost your online presence? However, how can you be sure that certain keywords are giving you the results you’re looking for? That’s where keyword tracking comes in.
At Now Media Group, we don’t want to leave you clueless about your website and what keywords are performing well, or not. Our team goes over the importance of keyword tracking in SEO, the different types of keywords you may be targeting, and how to best analyze keywords.
If you don’t have a keyword strategy in place, don’t worry, we’ve got you covered. Contact our digital marketing agency today to set up your free website evaluation!
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Have you ever wondered why some websites consistently top search engine results while others barely make it to the first page? The secret lies in keyword tracking as it points out spots for visibility, recognition, and new opportunities.
Your SEO strategy should include a keyword rank tracker to keep an eye on your keyword rankings, monitor your competitors, and improve your Google rankings. Selecting appropriate keyword tracking tools is significant as they offer in-depth analysis of keyword performance, assisting in refining your SEO strategies to improve search engine rankings.
Keywords are like the language of search engines, a vocabulary that your target audience uses to find the information they need. Among these keywords, you have different types such as:
Ahrefs offers insightful data, tracks keywords and their respective rankings, and provides detailed metrics for each tracked keyword. From visibility, average keyword positions, traffic, and SERP features, to search volume, keyword difficulty, estimated organic traffic, and ranking URL, Ahrefs leaves no stone unturned when it comes to keyword data.
A big advantage of Ahrefs is its free keyword rank checker tool, which lets you evaluate past rankings, monitor how your competitors’ rankings are progressing, and compare your site’s rankings for any keyword to up to five competitors. Ahrefs can also monitor keyword rankings at the city or state level, making it a great tool for local SEO campaigns.
However, like any tool, Ahrefs has its limitations. Some SEOs may find the frequency of Ahrefs’ rank tracking updates, which occur every 3 to 7 days, to be a potential weakness.
SEMrush is another powerhouse in the keyword-tracking area. SEMrush offers several unique features for keyword tracking, such as:
While SEMrush and Ahrefs are both comprehensive SEO tools, there are some key differences to consider such as SEMrush focuses primarily on Google, while Ahrefs offers data for a larger number of search engines.
SEMrush’s user-friendly interface and comprehensive selection of digital marketing tools make it a popular choice among SEO professionals. The platform is designed to deliver high-quality data and enables users to identify target keywords, track keyword rankings, analyze websites, and carry out various SEO and digital marketing tasks.
Google Search Console is a free service provided by Google that enables users to monitor and maintain their website’s visibility on Google Search results. It offers various features, such as keyword tracking, website performance monitoring, and link-building analysis.
Although Google Search Console may not have the extensive features of Ahrefs or SEMrush, it’s a valuable tool for any SEO professional. It provides accurate and reliable data directly from Google, making it a reliable source for keyword tracking.
Despite being a free tool, Google Search Console is highly recommended by experts. It can be an excellent starting point for beginners or a valuable addition to your arsenal of keyword-tracking tools for seasoned SEO professionals.
In the game of SEO, you’re not just racing against the algorithm, but also your competitors.
Imagine being able to peek into your competitors’ keyword strategies — a Keyword Gap tool does just that, helping you identify powerful keywords that may be missing from your SEO strategy. Additionally, a website rank checker with pro features can track competitors’ keywords, giving you an edge in the SEO game.
Analysis of competitor keywords not only keeps you aware of their actions but also aids in learning from their triumphs and failures.
Choosing the right target keyword requires an in-depth understanding of your target audience, their search intent, and the relevance of the keywords to your business’s products or services.
By recognizing the purpose of a user’s search query, you can select the most relevant keywords that meet their needs and expectations. On the other hand, keyword relevance includes recognizing and including pertinent keywords in your website content, enhancing your visibility in search engine results, and drawing more qualified traffic to your business.
Focusing on location-specific keywords enables you to:
Whether you’re a local business or an international brand with a local presence, location-specific keyword tracking can give you a competitive edge on organic search, attracting more targeted traffic and driving more conversions.
Users access the internet with different devices, each offering unique user behavior and search results. User behavior on mobile and desktop varies. Mobile users often search for on-the-go information, while desktop users may deal with larger amounts of data. Mobile search results are more likely to include local results, making it crucial to track and compare rankings of your keywords on both mobile and desktop devices.
Given Google’s mobile-first indexing policy, the mobile version of a website is the foundation for indexing and ranking in search results. This emphasizes the necessity of monitoring keyword rankings on both desktop and mobile platforms for achieving SEO success.
Monitoring and adjusting your SEO strategy based on keyword performance allows you to achieve the best results. Regular audits can provide valuable insights regarding your site’s traffic, domain, and keyword rankings, and detect any issues that need to be addressed.
Your SEO strategy is determined by keyword performance. Comprehensive keyword research can help identify relevant terms that your target audience is likely to search for, increasing the likelihood of appearing in search results. Monitoring keyword rankings and organic traffic can provide insight into the efficacy of your SEO efforts, enabling you to make necessary modifications to optimize your strategy.
To track keywords effectively, you should use a top-rank tracker tool such as Ahrefs, SEMrush, AccuRanker, Moz, GrowthBar, STAT, Advanced Web Ranking (AWR), and Pro Rank Tracker. This will ensure accurate results that don’t contain any artifacts or extraneous information.
You can track your competitors’ keywords by using keyword tracking tools like Ahrefs or the Keyword Gap tool. This will help you keep an eye on the competition and ensure that you are taking advantage of every possible opportunity to improve your rankings.
Navigating the vast landscape of keyword tracking can be a challenging journey. But with the right tools and strategies, you can start seeing results in the SEO game. But it’s important to remember that the world of SEO is constantly evolving, and so should your strategies.
If your website is stuck and hasn’t grown enough for your goals, contact Now Media Group today to get started on a new keyword research and SEO strategy.
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
