Mastering Google’s Ongoing Changes
SEO (search engine optimization) is constantly changing due to search engine algorithm updates. When Google releases an algorithm update, websites can expect to see turbulence in rankings, whether that be an increase or decrease in traffic. So, how do you navigate these changes or even keep up with them?
That’s where Now Media Group comes in. As a full-service digital marketing agency, our team keeps track of when a Google algorithm update drops and what types of websites it affects. We’ll adjust our strategies to ensure that you stay at the top of your search results.
If you’re ready to receive the best SEO services, contact us today and schedule your free website evaluation.
Table of Contents
Google’s algorithm updates are comprehensive modifications made to Google’s search algorithms and systems, which occur regularly, ensuring that the content served to users is current, helpful, and reliable.
Broad Core Algorithm Updates are general updates aimed at enhancing the quality of search results, impacting a broad spectrum of websites and industries. These updates occur every few months, subtly tweaking the search index and how websites are ranked. However, the impact of a broad-core algorithm update is anything but subtle and can cause big disturbances depending on your industry.
Targeted Algorithm Updates focus on specific elements of search. These updates tackle areas such as spam detection, product reviews, or local search results, and may have a more limited effect on certain websites or content. One example is the link spam update, which is designed to identify and eliminate undesirable elements like link spam, ensuring the user’s journey through the search engine results pages is smooth and value-driven.
Introducing Google’s largest Core update to date: the March 2024 Core. The SEO world saw big changes over 45 days that, according to Google, helped reduce low-quality and unoriginal content in search results by 45%. Not only did manual spam actions take place at the same time, but Google also decided to merge helpful content updates with Core updates.
In general, the update was designed to show “less content that feels like it was made to attract clicks and more content that people find useful.”
2023 saw a lot of changes in the digital marketing world thanks to Google. They rolled out at least nine major updates, with some having larger impacts than others.
The October 2023 Core Update stepped onto the stage with a clear mission: to ensure that Google provided helpful and reliable search results to its users through improved Google search algorithms. This update sparked considerable fluctuations in search rankings, creating a ripple effect within the SEO sector and likely beyond.
The November 2023 Core Update targeted a distinct core ranking system compared to its predecessor, emphasizing the significance of producing beneficial, dependable, and user-first content. This Google update, supporting multiple languages, served as a reminder that Google’s mission remains consistent, regardless of the number of updates: to enhance user experience and present helpful content, following Google’s guidance.
Rolling out in September 2023, the helpful content update aimed to elevate high-quality, useful content while reducing low-quality or unhelpful content across various industries. It was a clarion call to all content creators to focus on crafting content that was informative and valuable to the end user.
While there isn’t a definitive answer, most experts believe that Google updates its algorithm between 500 and 600 times per year, or once or twice per day. While most of these updates don’t significantly change the SEO landscape, there are a few updates each year that will drastically change the algorithm and cause SEO experts to make changes to their strategies.
While you can’t prepare yourself for the specifics of a Google algorithm update, especially a core update, you can implement these best SEO practices to ensure your website is optimized correctly:
There are a few effective ways to keep up to date with Google algorithm updates, including:
Say goodbye to fearing the next broad core update and other Google algorithm changes. At Now Media Group, our SEO team is constantly monitoring Google’s changes while implementing the best SEO practices to ensure your website remains unscathed after an update.
If you’re ready for top-tier SEO services or other digital marketing techniques, contact our team today to set up your free strategy call.
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
