Your Content Partner in Success
Breaking through the digital noise to capture your audience’s attention is more critical than ever. Quality content that makes your audience trust your business can make all the difference when looking to turn clicks into clients. Now Media Group, a full-service digital marketing agency, creates strategic, results-driven content to attract high-quality traffic that will help you meet and exceed your business goals.
With a commitment to helping your business thrive, our content marketing team creates thorough marketing copy and offers social media services that adhere to a strict SEO (search engine optimization) content marketing strategy. Contact us at (858) 333-8950 to schedule your free website evaluation.
Table of Contents
Content marketing refers to creating and promoting blogs, videos, infographics, case studies, social media posts, and other forms of media to attract and engage with a clearly defined target audience.
Unlike traditional product-promotional marketing, a high-quality content marketing strategy provides value to prospects and customers rather than direct sales pitches. It’s an effective method of delivering and producing useful content that captures attention, prompting them to take profitable measures.
From motivating blog posts and impactful social media updates to educational videos, content marketing efforts can connect you with potential buyers seeking knowledgeable information, related topics, or answers.
Content marketing gives brands more ways to capture interest multiple times across the buyer’s journey. Investing in quality content marketing is important for your business for various reasons:
Now Media delivers a custom content marketing strategy tailored to your target audiences and goals. From ideation to promotion, our in-house SEO team oversees the entire content creation and distribution process from start to finish.
A website is nothing without content. We optimize homepage messaging, service pages, About Us pages, blog posts, social media links, and more to align with target SEO terms and improve on-site engagement. To ensure the content performs well in the SERPs, we’ll conduct keyword research to properly optimize every piece of content that gets placed on your website. Without keyword research, a content marketing strategy isn’t complete.
Without proper on-page SEO, your written content won’t rank. Optimizing SEO on the page includes URL structure, title tags, meta descriptions, image alt text, content organization, related internal links, and HTML elements. This makes pages easier for search engine crawlers to digest. The more SEO-friendly your content pages are, the more likely they’ll rank well in search results pages.
Within your content strategy, we may leverage visually appealing images, graphics, and data visualizations, as well as video and audio content within social media to boost engagement. Users don’t want to look at big chunks of text. We’ll break up the content, ensuring it’s appealing to the user and they won’t leave the website.
Google regularly updates its search algorithms, which dictate how pages rank in results. Each change aims to surface more helpful, reliable pages to searchers. As a leader in SEO content, our digital marketing team continually optimizes our content marketing strategy to adapt to the latest Google algorithm changes.
Featured snippets, which pull verbatim text and data from pages to answer search queries directly, offer valuable real estate at the top of search engines. Now Media optimizes SEO content to intentionally target ranking for featured snippets.
When it comes to content marketing, people use various types to build traffic and attract new users to their websites. At Now Media Group, we use a combination of content marketing strategies, including:
We also ensure that your content stays relevant and up-to-date.
Monitoring the success of your content marketing efforts involves measuring performance using KPIs and examining data to improve on what has already been done. Content marketers measure several metrics to assess progress toward goals.
Key performance indicators provide measurable information related to distinct facets of performance, such as:
By regularly tracking these indicators through the use of monthly SEO reporting, we can monitor the progress made so far by our content marketing efforts and use this data-based insight to optimize future initiatives.
It depends on audiences, goals, and context. For example, a blog post can build awareness, while case studies prove credibility to high-intent leads. Generally, multimedia content and social media combine engaging formats. Testing determines optimal channel-specific content types.
Topics stem from audience interests and pain points. Formats like social media marketing or a blog post then allow integrated messaging showing how the brand uniquely solves needs compared to alternatives. Keyword research ensures search visibility for relevant topics addressing consumer queries.
Quality content marketing earns attention and trust as an authoritative problem-solving resource — not a sales pitch. Valuable content distributed effectively builds familiarity and preference for brands over years of nurturing.
Now Media has the insider expertise, talent, technology, and proven processes to build a results-driven content marketing strategy for sustainable growth. Take your business to new heights with our content marketing team! If you’re ready to achieve more leads, dominate search rankings, and maximize conversions, call (858) 333-8950 to schedule your free strategy call.
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
