Curing the Cavities in Your PPC Approach
Do you cringe looking at your pay-per-click campaigns lately? Are you disappointed in the low click-through rates? Poor conversion tracking got you down? As a busy dentist, you poured money and hopes into PPC to attract new patients, but lackluster results left nothing but tooth decay in your budget.
The problem may not be what you think it is. Rather than blasting your Google Ads with endless negative keywords and blocking supposed irrelevant searches, try filling your campaigns with positive, benefit-focused terms instead. You’ll open your ads to just the types of high-quality visitors looking for what you offer: excellent dental care. Adjusting the keywords driving traffic could be the bright, shining difference that makes your PPC strategy shine.
Don’t let your ad budget go into more decay; our expert PPC team at Now Media Group stands ready to optimize your campaign for more positive, results-driving keywords. Give us a call today at (858) 333-8950 to schedule a free consultation.
The Problem with Negative Keywords
Pay-per-click (PPC) campaigns can be a powerful way for dental practices to attract new patients. However, many dentists focus too heavily on negative keywords in an attempt to avoid irrelevant clicks. This overly restrictive approach limits the reach and visibility of their campaigns. By shifting to more positive keywords, dentists can open up their ads to higher-quality traffic.
It’s common for dentists to create Google Ads campaigns and pepper them with negative keywords. By blocking terms like “lawyer,” “insurance,” or “job,” they aim to prevent pointless clicks. However, go too heavy on the negative keywords, and you’ll severely restrict the number of patient searches that can discover your ads. This “blacklisting” approach means you might be hiding your ads from people genuinely interested in dental services.
The Power of Positive Keywords
Rather than focusing on what you don’t want, build campaigns around positive keywords that attract your ideal patients. Words like “gentle,” “caring,” and “friendly” will appeal to those wanting a comfortable dental experience. Phrases highlighting expertise, like “dental implants” and “ceramic crowns,” build credibility. Other positives like “emergency dentist” and “sedation dentistry” draw in people with urgent needs while hinting at benefits like anxiety relief.
Examples of positive keywords for dentists:
- “Pediatric dentistry”
- “Tooth extraction”
- “Dentures same day”
- “Painless fillings”
- “Natural-looking dentures”
- “Dental phobia”
- “Sleep dentistry”
Tips for Implementing More Positive Keywords
If you’re unsure how to implement more positive keywords, here’s what you can do:
- Brainstorm words and phrases you think potential patients would use when searching for a dentist like yours.
- Leverage keyword research tools like Google’s Keyword Planner to discover additional ideas.
- Start testing out new positive keywords frequently, paying close attention to click-through rates and campaign relevance.
- Avoid the temptation to layer on negative keywords, allowing your positive terms to shine through instead.
The Benefits of a More Positive Campaign
Optimizing for positive keywords keeps your ads open to more high-quality traffic. You’ll attract more visitors who have an interest in visiting your dental practice. This increases click-through rates, time spent on site, and, most crucially, your conversions. With more new patients booking appointments, a more positive PPC approach delivers outstanding ROI.
Shifting to more positive keywords can profoundly impact your dental practice’s PPC campaigns. If you need assistance optimizing your ads for higher-converting traffic, contact us today.
Why Choose Now Media Group?
When it comes to dental PPC management, you want a specialist focused solely on driving new patients to your practice. Now Media Group gives dentists a dedicated partner with proven pay-per-click expertise.
Here are the five key reasons to choose our team for your PPC advertising:
- Customized Campaigns: We tailor every PPC detail to your practice and location rather than take a one-size-fits-all approach. From targeted keywords to compelling ad copy, we optimize for your unique situation.
- Focused on Conversions: Simply driving clicks is easy, but converting those clicks into scheduled appointments requires a thoughtful strategy. Our team analyzes the key metrics to maximize the ROI of your ad spend.
- Results-Driven Tracking: Powerful analytics provide insight into what keyword terms and PPC elements work best. We demonstrate the value of your investment with regular performance reports.
- Scaling for Growth: Whether you’re focused on adding patients in the next few months or want steady growth for years to come, we scale your PPC budget to achieve your expansion goals.
- Dedicated Communication: Have questions or want to discuss new promotions? You get reliable access to your account manager for updates and adjustments, keeping your vision aligned.
Get strategic, specialized PPC management to drive patients to your dental office. Contact Now Media Group at (858) 333-8950 to get a free strategy call!
Dental PPC Got You Down? Call Now Media Group for a Lift
Are you weary of the poor performance of your dental PPC campaigns lately? Don’t let disappointing click and conversion rates cause more tooth decay in your marketing budget. Turn things around by engaging our digital marketing pros at Now Media Group to optimize your Google and Facebook ads. Our team has a cavity-free track record of boosting results for dentists’ campaigns, focused specifically on the positive keywords driving more of the right patient traffic to your site.
Contact Now Media Group today at (858) 333-8950 to schedule a complimentary PPC campaign assessment. We’ll evaluate your current keywords, negative filters, and targeting to prescribe the bright, positive-ranking booster your dental practice needs.