How to Leverage Google Ads in Dental Marketing


Essential Advertising Strategies for a High-Ranking Dental Website

Online marketing is more important than ever for dental practices looking to attract new patients. With increasing competition and shifting consumer behavior, relying solely on word-of-mouth or legacy marketing tactics can hold your practice back. The expert digital marketing professionals at Now Media Group emphasize this.Google search

With more strategies than ever before, how do you know which ones will work for you? With Google Ads, our digital marketing team can personalize your ads and target the right audience, growing your patient count and increasing your website traffic.

What Is Google Ads?

Google Ads is a robust, auction-style advertising system that allows any business users, like dentists, to display text ads across Google’s massive search engine and display network. The platform makes it easy to target ads by keywords and locations to reach patients actively searching for local dental care. Developing and optimizing a Google Ads strategy tailored to your dental practice with guidance from our paid media team at Now Media Group can drive more calls, form fill-outs, and new patient bookings.

Benefits of Using Google Ads

For dentists, utilizing Google ads can provide various benefits, including:

  • Targeted Advertising
  • Immediate Online Visibility
  • Cost Control
  • Measurable Results
  • Increased Website Traffic
  • Competitive Advantage
  • Ad Extensions
  • Ad Scheduling
  • Mobile-Friendly Ads
  • Local Pack Visibility

Getting Started with Google Ads

The first step is to set up your Google Ads account, which allows you to target customers across all types of devices. When building out your first campaign, you’ll need to understand key elements like ad rank, quality score, and typical CPCs/CPAs within your industry. Specific settings like call-only ads, location targeting by radius, and call extensions tend to work well for dentists looking to drive calls and appointments.

Researching Effective Keywordskeyword research

Conduct thorough keyword research to identify terms and phrases that indicate high intent to research or purchase dental services. Leverage Google’s Keyword Planner and keyword gap analysis to discover new relevant keywords your competitors may be missing. Organize keywords within ad groups around specific services like checkups, dental implants, orthodontic treatments, and more.

Crafting Compelling Ads

Write clear, concise ads focused on your dental services, competitive differentiators, latest offers, or financing options. Given the limited ad text, it’s critical to follow best practices while highlighting your unique value proposition. Extensions like calls, locations, prices, and more help drive further engagement.

Optimizing Your Landing Pages

Send traffic from your ads to a custom landing page on your dental website highlighting related services and offers. Include clear contact forms, phone numbers, and location info to establish trust and facilitate calls from high-intent visitors.

Tracking Performance and Optimization

Monitor campaign metrics like impressions, clicks, and calls every week, optimizing keywords, bids, and ad copy over time to improve results. Leverage analytics to identify top-converting keywords and opportunities to enhance landing pages. Over time, optimize for lower CPA and higher ROI through relentless testing.

From Website Visitors to New Patients

Managing Google Ads takes time and expertise most dental teams don’t have. Rather than go it alone, partnering with an experienced digital marketing agency sets your practice up for success. Now Media Group makes it simple by handling everything from initial campaign setup to ongoing performance improvements. Our media team has the abilities and dental industry background to make your ad spend start working harder.

Don’t leave potential new patients on the table. Contact Now Media Group today at (858) 333-8950 to discuss how our dedicated team can create and manage a results-driven Google Ads program tailored to your unique practice needs. Call now to improve visibility and acquire more patients!

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