John McAlpin, “SEO Checklist to the Perfect Location Page“ Remember the old days, when ranking for different localities came down to keyword stuffing? No longer, writes John McAlpin. Google has changed quite a bit over the years, with location playing a greater role than ever and new systems of knowing exactly where your business is…

“Google Rewards Reputable Reporting, Not Left-Wing Politics“ Remember the June algorithm update? There’s more consensus around the idea that it specifically targeted ‘fake news’ or, more specifically, the reliability of news sources. The Economist covers a statistical study on how Google’s algorithm measures and weighs these different sources, and whether the algorithm has a bias…

Jerry Useem, “Power Causes Brain Damage“ “Which gives a neurological basis to what Keltner has termed the “power paradox”: Once we have power, we lose some of the capacities we needed to gain it in the first place. That loss in capacity has been demonstrated in various creative ways. A 2006 study asked participants to…

David G. Hochberg, DDS, “Getting Started with Anterior Implant Placement“ When placing implants in the esthetic zone, it is important to understand and manage your patients’ expectations. I always tell patients that all restorations in the anterior are difficult — whether implant or traditional crown & bridge — due to challenges with matching the shade…

Liz Pelly, “Big Mood Machine“ How does Spotify analyze data collection and algorithms to gain insight on your mood? How does it use it — how are our emotions affected? And, is this data being used and/or sold to deliver ads? Liz Pelly takes us through a backroom world of the advanced data analytics and…

Seth Godin, “Overwriting“ Overwriting has a long tradition, particularly among academics. Make it a bit more complex and wordy than it needs to be. Write run-on sentences. Apparently, complicated writing must be more true. And yet, the articles and books that stand the test of time are straightforward. They’re memorable. They can be understood by…

The Academy of Osseointegration is in San Diego for their 2016 Annual Meeting, running from February 17–20. Now Media Group will be exhibiting at Booth 324. We look forward to meeting you!