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Your Monday Morning Must Reads — July 15, 2019

July 15, 2019Jonathan Finegold

John McAlpin, “SEO Checklist to the Perfect Location Page“ Remember the old days, when ranking for different localities came down to keyword stuffing? No longer, writes John McAlpin. Google has changed quite a bit over the years, with location playing a greater role than ever and new systems of knowing exactly where your business is…

Your Monday Morning Must Reads — July 8, 2019

July 8, 2019Jonathan Finegold

“Google Rewards Reputable Reporting, Not Left-Wing Politics“ Remember the June algorithm update? There’s more consensus around the idea that it specifically targeted ‘fake news’ or, more specifically, the reliability of news sources. The Economist covers a statistical study on how Google’s algorithm measures and weighs these different sources, and whether the algorithm has a bias…

Your Monday Morning Must Reads — July 1, 2019

July 1, 2019Jonathan Finegold

Jerry Useem, “Power Causes Brain Damage“ “Which gives a neurological basis to what Keltner has termed the “power paradox”: Once we have power, we lose some of the capacities we needed to gain it in the first place. That loss in capacity has been demonstrated in various creative ways. A 2006 study asked participants to…

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Your Monday Morning Must Reads — June 24, 2019

June 24, 2019Jonathan Finegold

David G. Hochberg, DDS, “Getting Started with Anterior Implant Placement“ When placing implants in the esthetic zone, it is important to understand and manage your patients’ expectations. I always tell patients that all restorations in the anterior are difficult — whether implant or traditional crown & bridge — due to challenges with matching the shade…

Your Monday Morning Must Reads — June 17, 2019

June 17, 2019Jonathan Finegold

Liz Pelly, “Big Mood Machine“ How does Spotify analyze data collection and algorithms to gain insight on your mood? How does it use it — how are our emotions affected? And, is this data being used and/or sold to deliver ads? Liz Pelly takes us through a backroom world of the advanced data analytics and…

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Your Monday Morning Must-Reads — June 10, 2019

June 10, 2019Jonathan Finegold

Seth Godin, “Overwriting“ Overwriting has a long tradition, particularly among academics. Make it a bit more complex and wordy than it needs to be. Write run-on sentences. Apparently, complicated writing must be more true. And yet, the articles and books that stand the test of time are straightforward. They’re memorable. They can be understood by…

Now Media Group at #AOSanDiego

February 17, 2016Now Media Group

The Academy of Osseointegration is in San Diego for their 2016 Annual Meeting, running from February 17–20. Now Media Group will be exhibiting at Booth 324. We look forward to meeting you!

Make sure Google displays your holiday hours.

Get Your Special Holiday Hours Displayed on Google

November 5, 2015Jonathan FinegoldGoogle My Business

The 2015 holiday season is upon us! That means special holiday hours for your business. Learn how to tell Google what these hours are, so that they’ll display them to customers searching for you on their search engine. Then learn how to make sure all of your online listings are displaying the right holiday hours for your business.

An example of a responsive website.

Mobile Friendliness Becomes Explicit Ranking Factor

February 27, 2015Jonathan Finegold1 commentSEO

Is your website mobile friendly? If not, starting April 21st, Google will penalize your site by rewarding those sites which are mobile friendly by boosting their search engine position. Read our blog to learn what a mobile friendly site is, why Google is rewarding them, and what steps you need to take to make sure your site meets the new standards.

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Showoff Your Business with New Google My Business Tool

February 25, 2015Jonathan FinegoldGoogle, Google My Business, Reputation Management

Did you know that you can tell Google which image of your practice, company, or firm to show when someone finds you through search? Learn about how to exploit this new feature, as well as all about other new tools you can use to promote your business and impress new patients or customers. Then let us know what you think in the comments.

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