Google’s Knowledge Graph provides searchers with information on what they are searching. For small businesses, the Knowledge Graph provides a window through which searchers can get to know the company or practice. It’s important to keep track of changes to this feature of Google so that you can adjust your marketing strategy accordingly. One change you should know is Google’s efforts to localize and contextualize Knowledge Graph results.
Google is continuously working at improving existing products and introducing new ones. Keeping up with all these changes can be a chore. Now Media Group makes it easy and explains five recent Google updates we think you should know about.